For anyone who owns a website, it is a constant battle to gain top ranking in search engines, using Search Engine Optimization techniques. These has been the established approach to ensure websites show up in the first few pages of search results in top search engines, especially Google.

However, one of the most common mistakes people make when it comes to Search Engine Optimization is in focusing one with one technique. It is important to keep on mind that in order to effectively find your way to the top 10 Google rankings, there are several important elements that needed to be worked on. Below are the top 5 important factors that need to be consistently given attention.

Accessibility. Even if you have gone by the book and used all the time-tested and proven techniques

of Search Engine Optimization, all efforts will prove futile and eventually go down the drain with in the first place, search engines could not even locate your site. To ensure that you can be found, the robot.txt files should not have any errors, and make sure that the HTML codes of every page of your website should not contain any errors.

Site Architecture. As the leading search engine, Google constantly works to ensure that it only shows the most relevant search results. This means, your website should not just be a series of web pages. If you seriously want it to rank better, all pages should be properly linked and should contain related content.

Keyword Choice. When it comes to Search Engine Optimization, keyword choice plays a very crucial role in its success. You can first start with a careful choice of key phrases that are relevant to you site, one results start to show, you can then move up to working on more specific key phrases and eventually focus on one single keyword.

Unique Content. One of the cardinal rules in Search Engine Optimization is to keep website content unique and fresh, keeping it 100% original. This is important to establish your credibility among search engines and separates you with the rest of other websites.

Links. No website is an island, which means if you want to rank better in Google, you need to interact with other websites through linking. The more trusted websites linking to your site, the more credible your site becomes.