Some people tell you that it is difficult if not impossible to measure results from social media campaigns. Measurement of results obtained via social media continues to be a hot topic. Here are some ten ways of measuring results from social media:

(1) Fans - A useful metric is the number of fans or friends your social media page has on social networking sites like Facebook. This can be a useful count or measure of the popularity of your social media outreach post.

(2) Growth rate of fans or followers - This metric will measure how the number of followers or fans has grown over a period of time.

(3) Mentions - This metric can measure the number of mentions in mainstream media for the assets or resources you are popularizing through social media.

(4) Number of impressions - This metric can measure the amount of buzz created by the number of impressions of web pages or fan pages on your website.

(5) Comments - This metric can measure the number of comments showing user interaction with the website or social media page.

(6) Ratings - The more the number of people who participated in ratings, the more is the engagement level of your social media campaign.

(7) Social bookmarks - The more the number of social bookmarks made by people of your site the better is the engagement and interaction level of these people with your website and your social media campaign.

(8) Geography of participating consumers - You can get valuable data about participating consumers in your social media campaign. One of the parameters that you can track is the originating country or geography of the visitors. This can provide you with some insights into your campaign's performance.

(9) Number of subscriptions - A usual metric to measure is the number of subscriptions you get to your RSS feeds, podcasts, etc. as a result of social media enhancement campaigns.

(10) Contest entries - If your social media campaign consists of including contests as part of the campaign, you could measure the number of entries generated for the contest. This could be a factor indicating the amount of social interest in your campaign expressed by consumers.

These are but some of the ways by which you can measure social media results. There are many more limited only by your imagination.