The Product Launch Formula is a proven strategy directly responsible for over $200 Million dollars in sales from product launches. A product launch is a carefully controlled, strategically coordinated release of a product or service specifically designed to achieve maximum sales velocity (and profitability) in the marketplace.

The goal of a product launch is to build high levels of excitement and anticipation, so that when your product becomes available, you have customers/fans waiting to buy, as well as joint venture partners and affiliates lined up to sell it.

Most Musicians are unfamiliar with this Formula but it has been used to make millions in countless markets online and offline. A great example would be the iPhone.

On Friday evening June 29, 2007 the original Apple iPhone went on sale in the United States. People crowded outside AT&T store fronts and Apple retail stores just to attempt to be the first to get their hands on one.

By the close of business, Apple had sold close to 700,000 iPhones. The iPhone made well over $300 million in profit during its weekend launch. Apple stock jumped over 40%. THAT was a product launch.

And even more recently iPhone 4 reached over 600,000 units just in pre-orders!

CD Release VS. CD Launch

Most traditional CD releases rely on some sort of broadcast announcement (mainly Radio) and press releases in the hope that the target market will hear about it and somehow be pulled enough, not only to buy, but to spread the word. That rarely happens anymore.

Unfortunately, we live in an age where people are ignoring most broadcast advertising and promotions especially for new products they have not heard of. Traditional advertising methods are far less effective (and significantly less profitable) than they used to be. More people are focused on online communities and social media.

The significant difference between the traditional CD Release bottle rocket and the CD launch ballistic missile is this: In the first case, the traditional release bottle rocket approach is usually trying to get your potential customers to make a buying decision. The ballistic missile approach focuses on getting prospects to want to buy.

The right (well-planned and executed) launch program will create interest in your product even before it hits the market AND have potential customers waiting in anticipation to hit that Buy button and put your cash register to work.

A proper product launch can help you achieve many goals, but the bottom line is:

Just a semi-successful product launch in your business (or re-launch of an existing product) can make you more money in a shorter amount of time than ANY other marketing strategy.

What Does It Take To Create a Product Launch?

You need a good product that is in demand by a hungry fan base.