Not last weekend, but the weekend before I popped into the local supermarket after taking my baby boy for a swim and saw a sign which read...

If You Can Vacuum, You Can Rug Doctor

And I couldn't help but think what a clever phrase that was. You see, after grabbing their brochure to check out their marketing I realized that The Rug Doctor positions themselves as a cheaper alternative to using a carpet cleaner while still achieving professional quality results.

Obviously, a lot of people would think they can't possibly clean their carpets like an expert and that's why this phrase works so well.

Let's look at a few other businesses who could apply this sort of phrase to their marketing...

-If you were selling a teleseminar series, you could say...

If you can pick up the telephone, you can (whatever the benefits you are selling)

-If you were selling a 'how to' handyman course, you could say...

If you can use a hammer, you can...

-If you were selling a gourmet cooking course, you could say...

If you can make baked beans on toast, you can...

Are you starting to get the picture? Good. Basically, this phrase can be used whenever your prospect is

thinking: 'that's too hard for me. I'll never be able to achieve that.'

Here's another twist of the same concept for a resume writing course by the American Writers and Artists Institute:

Imagine... making $30,000... $50,000... $70,000... even $150,000 per year or more - in just a few hours per

week - with a system that's as simple as turning on your computer...

To finish off with, I'll give you two other strategies which take this objection out of the customers mind...

1. Without

Who Else Wants To At Least Double Their Income Without Working Longer Hours, Without Spending Thousands Of Dollars, Without A Higher Education

Or...

Give Me Just A Few Minutes A Day, And I'll Show You How To Quickly And Easily Play The Guitar...Without Complicated Theory.

In fact, it's so easy a child could do it.

2. Even If...

How to make a fortune on the internet... even if you're a computer dunce like I am.

So there you have it. Three strategies for taking away the 'it's too hard objection'...

1. If you can __, you can

2. Without

3. Even if