Any home based business owner with any length of time in business has heard the phrase of attraction marketing and if you’ve heard it, but you’re not implementing it, then shame on you! What I've learned is though several have heard the term, few really grasp attraction marketing and how it comes into play with "getting" the very best people to purchase your products and join your company.

In its simplest form, the theory of attraction marketing is YOU; branding YOU, Inc. You're branding and promoting you, not your primary company or network marketing business. You see, with attraction marketing, you don't have to pursue people, they'll pursue you.

Now, why wouldn’t I pitch my business first? Isn’t that the goal, to get someone to enroll in my business?

NOPE!

And here’s why. The top prospects are in a targeted market and that market is other network marketers. They could've been in network marketing previously, are currently involved or seeking information regarding it now.

Why target other marketers?

• Network marketers believe in the industry. They don't need to be convinced like your family or friends.

• Serious network marketers invest in themselves..

• Serious network marketers want success.

• Serious network marketers are happy and willing to purchase whatever will help them to succeed.

Okay, this attraction marketing still doesn't make sense to me. What in the world would I market to other network marketers who are probably in a company already and won’t join me anyway?

Great question!

Allow me to answer with a question; what does every marketer require help with? Recruiting customers and prospects, right? Right!

So, market them a complete answer to their problem using an attraction marketing system

You’re going to market two things:

1. You, Inc., since people don’t link up with businesses, they join people.

2. Your attraction marketing system because people want solutions!

Finally, you bring your opportunity in play as an answer to other challenges in the industry or mlm companies specifically. After and only after you tell the "How", do you share the "Who, What, When, Where and Why" of your business.

This is completely opposite of how the typical networker operates and the run of the mill networker is BROKE, BUSTED and DISGUSTED because they’re still utilizing the archaic ways of network marketing and those ways are DEAD!

The specific tools of attraction marketing are:

1. You, Inc. and the value you give to others – By constantly learning and having a valuable skill set to give, having access to tools, systems, and leaders, you are seen as a leader and leaders are alluring to other aspiring entrepreneurs, hence "attraction marketing".

You have value to offer and you give devoid of neediness. You offer leadership by sharing your knowledge with others and guiding them to systems and teaching where they can also increase and duplicate success.

2. Lead Capture page – A high-converting site that offers a compelling offer (free information, video, training, etc) in exchange for the prospect’s contact information.

3. Auto-responder – Email service that allows you to deliver designed and targeted follow up messages to your prospects to further build your relationship, send valuable information that educates, sells your product, service or system on autopilot for you 24/7.

4. A Funded Proposal – The long and short of a funded proposal is the science of offering a low priced information product targeted to your niche market and provides value to your prospect. Commonly a training course or ebook which provides a swift, high converting sale for you so you can monetize your list building. Doing this, your business receives up-front cash and you’re making money off your prospects come on board with your primary company.

5. Affiliate Marketing – Additional services and products you can offer for long-term sales. Will you say more money, more money, more money? Take into account, some of these people didn't join your business, nevertheless you’re still making a profit off of them.