Many marketing experts are of the opinion that future of local and region based marketing will be on the mobile web. In India mobile market is growing at a fast pace and this has opened a new frontier of marketing through SMS advertising. Many companies are already taking advantage of growing number of mobile users to send across the marketing messages in the most cost-effective and efficient manner. Bulk SMS service allows the companies to create a database so that messages reach out to the wider audience in quickest possible time.

With an ever growing population of mobile phone users in India, marketers are tapping the potential of mobile phones to reach out to the masses. Through bulk SMS India service companies can promote their business and send reminder messages, scheduled alert messages and also maintain a calendar for personal and professional events. SMS advertising when launched in bulk serves as an affordable option for the companies as with fewer resources, more people can be targeted.

Advertising through SMS is easy to use as it requires a short code to generate subscriptions and bulk SMS India services charge you very little. Being a two-way interaction, SMS advertising is the most preferred of all the tools of marketing as it allows the company to engage with the prospective customers. According to the data, of the $450 billion global advertising industry, mobile media was worth $2.2 billion in 2007 and in 2009 it jumped to $8 billion. Advertising through mobile phone can be done in three ways including SMS, MMS and mobile games. With the emergence of the technologically advanced mobile phones in the market, other marketing options will also pop up.

Bulk SMS service can make the work a lot easier and simpler as it provides the company with the database and then bulk SMS are send to them with a single press of button. Before launching a bulk SMS advertising campaign, it is important to get the permission from the consumers who wants to receive or opt in for the messaging service. If the marketing message is short and relevant, then the results of the bulk SMS campaign can be phenomenal. Initially the mobile marketing companies had a bad reputation as they were considered as the intruders which share the database without permission. Nowadays companies are using bulk SMS service to make their work convenient, pocket friendly and perfect. Every mode of communication and marketing comes with its pros and cons and mobile phones have the same. Mobile is a personalized instrument and it becomes easy for the consumers to form a negative impact if the right message is not delivered to the target audience. Advertising the products through SMS can also take a shape of viral marketing as users tend to forward the message received to their friends and family via mobile phones. In this highly competitive business world, reaching the audience in the most effective manner is the need of an hour; however marketing companies need to be careful while exploiting the new field of SMS advertising.