When advertising a business, promoters are often looking to draw in a certain type of crowd. While it’s easy to come up with ideas for business promotional items that women will keep, such as lip balms, tote bags, and so on, men tend to be more minimalist in what they carry and therefore it’s difficult to come up with something that they will continue to use.

Promo products don’t always have to be conventional – marketers just need to think outside the box. Men aren’t likely to hang cute calendars on their walls or care for tote bags, especially if they don’t work in an office. However, by putting a business’s logo on business promotional items that can be considered "man toys," such as stress balls, bottle openers, and playing cards, the male target audience will be more likely to use the products and therefore successfully remember the company’s name.

Stress balls are cool advertising ideas because they’re nontraditional. Whether used for their intended purposes or simply for a mindless distraction, the interesting texture makes them addicting and therefore impossible to pass up. What’s good for the promoter is that they are basically one big, blank advertising space – the perfect spot to blow up a logo. This makes them ideal for business promotional items because everyone gets stressed at some point, and when stress balls are used, the company gets free advertising without the consumer even realizing that they are providing it.

If there is one way to appeal to a male audience, marketers know it is through his beer. By using bottle poppers as business promotional items, the promoting business cannot go wrong. These bottle poppers are different from the conventional bottle opener – they "pop" the top off without much effort at all. These cool gadgets are irresistible and everyone will want to try them out. They are the perfect promo products for advertising to a large group of people and the male audience will not be able to resist.

On the same wavelength, zip-up insulated bottle holders are also innovative and useful. They keep drinks cold, so they will be used any time beverages are being consumed. A business should always want its name to be associated with a good time, so these and the bottle poppers are perfect for business promotional items.

Another way to assist in advertising a business is by stamping a company logo on jumbo playing cards. Because card games are a leisurely activity, the business name will be associated with fun. Furthermore, playing cards are usually used by a number of people at once, so by using them as business promotional items, the company will be marketed to not only the owner but to everyone involved in the card game. Men will keep these promo products around the house because they are always useful for entertaining.

Why waste money on paying a graphic designer to make flyers or decorate the company car? Business promotional items, such as playing cards or bottle poppers, are a far more consistent form of advertising. They offer the consumer an advantage so that the item will be used regularly and therefore the company will have a permanent form of advertising. For the benefits they offer, these are cost-efficient and sure to draw in consumers.