Belson, with it's eight professional lines, offers a wide range of high quality products. They produce Hair Dryers, Flat Irons, Curling Irons, Salon & Spa Equipment, and much more.

In 1963 a man named Belvin Friedson established The Belson Company, Belson came about by combining his first and last name together, forty seven years later it is one of the most respected and recognized name in the beauty industry that services the salon professional and their client. Today they offer eight different beauty brands, Gold N Hot, Brazilian Heat, Smart Heat, Mega Hot, Belson Pro, and Profiles Spa, covering areas such as hair dryers, flat irons, curling irons, nail tools and products, hair cutting shears, and much more. Gold N Hot, one of their featured brands, specializes in ceramic straightening irons, that are known for their high quality, ceramic plates and top of the line design resulting in healthy, shiny and smooth hair.

The Gold N Hot Professional Ceramic Straightening Iron features a 60 second heat up, ceramic plates, on / off light, one year warranty, a locking handle and emits infrared heat for soft styling. The irons are easy to use and will assist you in creating a beautiful result whether desiring smooth straight hair or adding waves or curls.

Gold 'N Hot Professional Ceramic Straightening Iron - 1" (#2027) - Great for short to medium hair. Emits infrared heat for gentle styling while infusing deep conditioning that locks in hair's natural moisture.

Features Include:

• 1" Ceramic Plates

• Rheostat Temperature Control

• 20 Heat Settings

• Temperature Ranging from 200 to 400 Degrees

• Quick 60 Second Heat-Up

• Emits Infrared Heat for Gentle Styling

• Finger Rests for Two-Handed Styling

• Locking Handle

• 8ft Tangle Free Swivel Cord

• On / Off Indicator Light

• One (1) Year Limited Manufacturer Warranty

Gold 'N Hot Professional Ceramic Straightening Iron - 2 1/4" (#2145) - Best for medium to long hair. Emits infrared heat for gentle styling while infusing deep conditioning that locks in hair's natural moisture. Keeps hair hydrated and healthy looking by sealing the hair cuticle, retaining hair's natural moisture and destroying odors. Styles hair without damage by heating it from the inside out leaving shiny and healthy after use.

Features Include:

• 2 1/4" Ceramic Plates

• Rheostat Temperature Control

• 20 Heat Settings

• Temperature Ranging from 200 to 400 Degrees

• Quick 60 Second Heat-Up

• Emits Infrared Heat for Gentle Styling

• Finger Rests for Two-Handed Styling

• Locking Handle

• 8ft Tangle Free Swivel Cord

• On / Off Indicator Light

• One (1) Year Limited Manufacturer Warranty