Television advertising has been on a down slide since the arrival of the internet. However, internet is yet to overtake that widespread awareness television is creating through advertisements and still remains as the forefront runner among all advertising mediums.

Each week, nearly 85% of consumers watch television and majority of them who are adults spend just about 24 hrs (a single day) watching TV.

Another interesting study reveals that almost 99.5% of people resort to watch television while that percentage is far less as compared to people who follow other mediums like radio or newspapers. Almost 50% and 75% of people never listen to commercial radio and read regional newspapers, respectively.

Effectiveness of Television advertising

Many business establishments claim that advertising through television still works for them. Many Television brands expect a hike in 5% of their sales over a month of advertising on television. However, satellite channels confirm a still higher percentage of sales thanks to highly targeted audiences.

Even though consumers and viewers prefer innovative forms of advertising, many of them are still inclined towards the traditional forms. Figures reveal that they respond more to Television, radio and newspaper advertisements.

Television advertising, is it expensive?

Many business establishments still believe that advertising through Television will turn out to be expensive for them. But the truth is quite different. With the advent of Digital television, not only the people are benefitted through the numerous channels which are targeted on specific topics, the advertisers are also benefitted as they offer a highly targeted audience.

There was a time when an advertiser required nearly $1 Million advertising budget and an additional $100,000 for the production. But the scenario has changed now. With an advertising budget of just $10,000 you can run an advertising campaign.

How does it work?

If you want to advertise your products on television, the first thing you need to do is to hire an agency. Such agencies can offer you priceless advice before you decide to run your advertising campaigns. These agencies also help you to plan, track and monitor your advertising campaigns. Hence, guidance and knowledge of these agencies is invaluable when it comes to running advertisements in Television.

Many business establishments claim that advertising through television still works for them. Many Television brands expect a hike in 5% of their sales over a month of advertising on television. However, satellite channels confirm a still higher percentage of sales thanks to highly targeted audiences.

How well can TV advertisements are targeted?

By measuring the audience demographics we can determine whether Television advertisements are targeted or not. In case of Television advertisements, audience demographics can be reliably measured. Geographical targeting is also viable in case of TV advertisements. Agencies will help you develop a strategy that will lead to a more targeted audience at a lesser cost.

How is television ratings worked out?

By taking onto account of the TV ratings from the Broadcasters’ Audience Research Board, we can now determine what percentage of target audience will actually see our commercial.

By: Bob Jackson