Is it vital for a website to search engine optimize? Many think a critical issue, in this article we’ll explore a couple of vital questions and misunderstandings about SEO. For one is it important for my website?

The answer is YES, if you are at all serious about your businesses reflection online and if it is discoverable online. From the start you need to realize that having a website is no longer a token, it is a have to, it is a fact that a website and being found in Google search adds tremendously to your brand recognition and standing in business.

According to data as many as 79% of your potential clients start their search online these days and as few as 5% of buyers come from print media like newspapers. It has just become too convenient to Google something and have a load of useful data at the click of a mouse.

It is here where search engine optimization comes in because Google sends a search bot also known as a "spider" to crawl the web and look for relevant data to satisfy their clients search queries.

Realize this search traffic is Google’s business and they want to deliver the best possible product to their clients, the "spider" is there to find valuable webpages and discard junk.

SEO is your tool to help you present your website to Google as such a valuable tool. Obviously your website should look presentable to the viewer but also vital is the structure for the search bot to determine the information value according to an algorithm.

There are certain specifics the bot searches for and finding it then tells it, it isa valuable data that is suitable to be delivered to Google client queries, don’t conform to these requests and you are wasting your time and money.

SEO is the science of getting a website found on Google and other search engines and to do it in such a manner that it will be ranked higher than lesser websites with less SEO elements to it.

There are 2 kinds of search engine optimization, what we call on page and off page, initially you should focus on, on page SEO to get your website listed on Google and ranked, then you can start with off page SEO or a back linking strategy which primarily demonstrates to Google that other websites find your content valuable too, which in turn adds to your credibility online.

So yes, search engine optimization is important to the continued survival of your information on Internet.