Baby Phat Outfits may very well be the single most prominent urban trend line to the female gender. The creator, Kimora Lee Simmons, brought a stylish, and sexy brand name, to your urban trend panorama, a thing that was desperately wanted.

In 1998, Kimora Lee Simmons was the natural decision to build, immediate and create the new denim label. She knew the brands accomplishment would rely on her potential to merge the worlds of high fashion and hip-hop. Kimoras knowledge being a prime trend model, her marriage to Russell, her innate feeling of fashion and her affinity towards the finer things in , would set Baby Phat Apparel on the forefront of your urban luxury movement.

In less than a decade, the line has positioned by itself from the world of fashion as the premiere female hip-hop manufacturer. Sassy, attractive, and stylish, it first hit the scene as a publicity tool when tiny tees together with the clever name have been made to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby phat tees, a phenomenon grew, and also a choice was created to launch an whole BP sportswear variety. A life-style brand name was born.

Kimoras in excess of the top individual style radiates via the whole selection, one that people today can't seem to be to get enough of. Editorial credits and features in magazines involve Bazaar, Gotham, Seventeen, Star and Vibe which represent the diversity of her brand name. The celebrity-filled fashion shows became component in the New York Vogue scene.

Influential photographers Steven Klein, David LaChapelle and Brett Ratner have all been called upon to shoot the lifestyle advert campaigns.

The celebrity-filled trend shows have grown to be a New York Fashion Week fixture.

Quite a few celebrities have endorsed Baby Phat Clothes overthe years which include Britney Spears, Angie Martinez, Alicia Keys, Ashanti, Brandy, Carmen Electra, Charli Baltimore, Claudette Ortiz, Destiny's Child, Eve, Foxy Brown, Jennifer Lopez, Woman MayLil', Kim, Lovher, Madonna, Mariah Carey, Mary J Blige, Naomi Campbell, Nivea, Olivia, Pink, Rita Wilson, Toya, Tyra Banks, Vita.