VicenzaOro, the gold and jewelry trade show that has taken place in Vicenza, Italy, for years, has just ended.

2011 has begun with VicenzaOro, the first gold and jewels trade fair: not only because it is the first one of the year, but also because it is one of the most important ones. The event, that has taken place in Vicenza for years, is now one of the main world events as far as gold and jewels are concerned. A great jump for an event that was originally meant to promote and support the local gold manufacturers, and that now hosts companies and manufacturers coming not only from all over Italy, but also from all over the world: among the participants in the fair, indeed, you might find the main Italian diamonds manufacturers as well as the most important international jewelry companies.

The trade fair that has just ended was inaugurated on the 15th of January and ended on the 20th: on the one hand, it gave its visitors the possibility to take part in various meetings and debates and to visit its pavilions; on the other hand, it gave its exhibitors the chance to showcase their products and the latest innovations in the field of jewelry. And in spite of the crisis, exhibitors did participate: about 1,500 companies coming from 50 different countries and distributed in different pavilions, which could find in Vicenza a fertile breeding ground for the presentation of their products and for the building of business relationships. The catalogue of the displayed products included various types of jewelry, from gold objects to diamonds, presented by well-known designers as well as by emerging companies, which took advantage of the popular and international showcase of VicenzaOro to make themselves known.

This year the trade show has presented an important novelty: Roberto Ditri, the president of Fiera di Vicenza, has presented a 5 years plan which started this year and includes the enlargement of the exhibitory spaces up to 15,000 m² and real estate investments for 29 million euro. A challenging project, which is supposed to confirm Fiera di Vicenza as a benchmark in the field of international trade fairs and as a meeting point that can originate new challenges and ideas for the companies.

This year the fair program was notably rich and varied, and included debates and special events focused on different themes, from the round table on made in Italy jewels to the workshop on the new finishing processes of gold products, form the meetings on new production techniques to the debate on the expectation for the future. A special mention is also due to Gold Expression 2011, the exclusive collection born of the collaboration of Fiera di Vicenza and the World Gold Council, which enriched the fair with over 120 jewels created by 23 outstanding Italian gold factories: a very important step towards the enhancement and the promotion of the quality of Italian manufacturers and design.

The program of the fair also included T-Gold, a space focused on the machinery and tools for goldsmith and jewels production. A unique event of its kind, which attracted over 120 companies specialized in this field, permitting VicenzaOro to deal with all the aspects of the field of goldsmith and jewelry, and helping it to establish itself as the leading event for this sector.