If you’re completely new to SEO, you might end up being confused or leave while scratching your head after setting up your first meeting with an SEO specialist or consultant. It’s completely understandable if you end developing a bad headache after hearing the words "algorithm," "h1 tags," "landing page" and "meta tags" being thrown around by industry experts.

If you’re serious about joining the fray, it definitely pays to pick up an SEO Encyclopaedia to understand all the jargons and insider terms from a layman’s perspective. Fortunately, it's not as hard as picking up a book on finance. If you’re Internet-savvy, then the learning process will definitely be faster.

Here’s a brief look at the terms you will come across as you learn about search engine optimization and its complexities.

Adwords – A Google advertising service and its main source of revenue.

Algorithm – This is the mathematical formula used by search engines to appropriately rank a website or web page.

Alexa – Website directory that provides information on site performance and ranking.

Alt Tags – Names or words that are placed on web page multi-media and images.

Anayltics – Information on a site or page’s performance, including data on the number of visitor hits, clicks and time spent on a web page.

Keyword Density – The density or number of times a keyword appears on a particular web page.

Outbound link – A link that directs the user from one page to another website.

PPC – Pay-Per-Click, a service that involves paying the search engine for every visitor to your site.

Page Rank – Also known as PR, is Google’s ranking system, which rates site on a scale of 1 to 5, with 1 being the lowest rank, and 5 being the highest.

Any SEO Encyclopaedia will have this information and more inside it. Grab one now if you’re looking to learn more.