Music website should be kept on topic. Whilst background information in the Bio may be useful if targeting a certain type of fan and wanting them to feel an affinity, it is not helpful to post the latest updates on Swine Flu, or other non music related information on the website. Visitors will have probably found the website from another online source and are expecting it to deliver what they came there for â?? the music, so it should be ensured the content of the bands website contains relevant information that serves the visitor's expectations.

There is nothing that turns off fans and potential sales than a misplaced ego. Whilst it's important to be confident, getting high and mighty about how great the online music promotions is, when that dodgy vocal music haven't even mixed, mastered or fixed that makes to look silly â?? period. It should be ensured that everything about the music really lives up to how it is presented online, otherwise the world will take the advice and just "Walk on by". Sites such as Nimbit, Website Music Player, Reverbnation shop widgets, or other online storefronts too should be tried out which could help drive sales. At the end of the day if there is no ability to purchase from the website or other online touch points, money will be left on the table.

Only in the last few months have bands and businesses really started to take advantage of Facebook. The great thing about this platform is that when someone clicks the "Like" button, it appears on their news feed and most of their friends will see it. Journalists the world over scan the press releases to find something to write about. Regular press releases should definitely be issued whenever there is anything new to say. There should be a mailing list that people can sign up to from all online channels. Periodically, news can be sent to people and also offers and promotions for merchandise etc. This can be helpful in making money quite early on which there can be reinvestment back for more and more promotions.

Contrary to popular belief, getting actual coverage - reviews and interviews - for the online music promotions isn't much different than it is in the print world. In fact, it may be easier. Some music is needed, a press release and a database of contacts. That last one is the trickiest part if any promo is never done before, but there's no mystery. It's not glamorous, but it's a good time investment.

I take pleasure in inviting you all to http://www.musiciansatlas.com/ to explore all the fun of music.