The rank that your web page has will play an important role in how people find your site. Your page rank will determine if your business appears on the first page of a search query. We all know that being on the first page makes all the difference when it comes to web traffic. There are already billions of web pages out there and millions more being created every day. How do you get people to find your site and not that of your competitor? The answer is by having a high page ranking, which will help your overall web presence. Your page rank is just one of the many factors that will help your web presence and is just a small piece of the overall puzzle. Understanding what factors will increase your page rank and will benefit you.

Page rank is based upon the incoming number of links that you have to your page. This is why back linking is so important. As a business owner you will need to understand that it is not just a numbers game. The page rank is determined by the number of links that is coming in, but the quality of the links also matters. The page rank of your site is based on the rank of each page separately. It will not rate the website as whole, but will rate each page separately. So this is something to keep in mind when you are creating back links.

The quality of the site that is linking back to you will be influential in the rankings as well. For example a back link from a site such as www.cnn.com will have a much higher weight than a back link from something like www.samsbackyard.com. It is also about gaining back links from quality sites.

The Google page rank will be in the form of a number from 0-10. Google actually uses a complex algorithm to come up with the exact number. It has been said that each page rank is slightly harder to reach the next level. The factors that influence how your page ranks are primarily about the links that you have coming back to your site. Spend time building your links with quality sites and this will increase your page rank. Google will calculate the page rank once every few months, so it may take some time to see your rank go up. There are other ways that you can see if your marketing campaigns are working. Using tools such as Google Analytic will let you see where your traffic is coming from. Even though Google may take a while to update, you will still be able to see if your back links are increasing your traffic.

Make sure that the links that you have coming to your site are quality and are not from sites that are banned. Any banned site that links to you will have a negative effect on your page rank. If you keep creating new pages, this could also decrease your page rank. Each page is ranked so when you add a new page, the page will have a low rank. Do not think that by adding more content you are instantly going to add to your page rank. You will in time be able to climb the ladder again, but this will take a little time.

One thing that can lower your page rank is having too many outbound links. In order to make outbound links work to your benefit, make sure that the link is reciprocated. This will counter act the drain that you will see from having to many outbound links. Choose wisely where and how you would like to do a link exchange. Keep in mind that quality, in this case, is more important than quantity.

Think of your page rank as a voting system of sorts. The more people that view your site the higher the rank will go. Google looks at this like you are on the way to winning the election. The more people that choose to visit your site over others will continue to increase your page rank.

Knowing all about page ranks will help you in your SEO advertising campaigns. The importance of link building cannot be overlooked. Without link building, the page rank will not rise. When your page rank does not rise, it will become harder and harder for people to find your site.