The aim of booklet printing is to provide more information to readers as compared to any other media like flyers, brochures, leaflets etc. Where all other print media provide vey little information as they aim to create only awareness, these books provide detailed information to readers so they can understand the contents in a better way. These can be developed into colourful forms using pictures and text.

The organizations often use booklet printing as a source of communicating their employees about the policies, rules and regulations to be followed. The organization booklet also contains information about the organization itself so employee can understand what their organization is all about. These can then be kept by employees who can always refer them in case they want to clear their doubts.

At the same time it is difficult for the organization to keep all the norms and policies in mind as these policies keep changing with time. And with every new appointment it is almost impossible to conduct orientation many times and explain again and again. So using these booklets often saves lot of time spent in explaining things to employees. Same way these can be used for outsiders too. By providing instructions for using the product, it becomes easy for the user to use the product and can always use it whenever needed. They can be used to educate the visitors too about the organizations.

The cost of booklet printing often has been a little expensive as it consists of more number of pages as compared to other advertising material per unit. Therefore they are always printed in less quantity and distributed to very limited people. But by using fewer pictures the cost can be reduced. Sometimes they are sent through mails and sometimes they are handed out directly to the employee or clients. Many times organizations also print them in the form of magazines too where information about different aspects of company is made available to outsiders. In this way they promote themselves to viewers outside. Another use that organizations find is using them for training their staff. And once they are trained, these can be kept and used again and thus, money is saved in reprinting them.

Therefore we can aptly say that booklet printing can be a useful source anywhere we use. By educating and informing these papers promote the organization. And such written form of communication also acts as records for future reference. They also give the organization a legitimate identity and in long rum they can be used as legitimate records too at the time of any legal dispute. Therefore one must always weight the benefits these booklets provide before neglecting them completely. These have proved to be really effective in educating, marketing etc.