The internet marketing service industry is new in the sense that is marketing, but through the internet which is a new technology. Internet marketing is not your grandfather’s type of marketing. It is a very different type of marketing for many reasons. Marketing of goods and services has generally been classified into a few very broad categories. These categories have historically revolved around the three famous Ps, price, product, promotion, and place. Place more commonly refers to distribution. The model is a starting point and it is helpful, but it is not broad enough to cover our modern technologically advanced world.

The internet has drastically changed the way we do things. The internet is not like anything else we have used before. There are many reasons they internet is not like anything else that we are more accustomed to. Among these radically differences is the fact that the internet is essentially controlled by two businesses. These are the search engine providers, they provide a free service to the public, which the public can choose to use or not use. The public uses one search engine provider as the primary search provider over all others. This yields enormous economic power which has translated into enormous profits to the search engine provider.

A business with a website has no choice but to play ball with these three companies and focus on pleasing the big one. A business without a website is not at the mercy of any of these search engine providers, but it is clearly a business that is at a disadvantage in the market place. The primary reason why a business without a website is a disadvantage is location. There is a virtual world where virtual land is just as precious as in the real world. This would be one of the four ps in the traditional marketing model, except that in this world there is a very limited number of top locations. In fact there are really only three prime spots. The sooner you claim your piece of property the greater the quality of your property. The lagers did not get prime property and have to spend enormous amounts of resources to make them more appealing. Some had to buy those prime properties for very large sums of money.

These prime properties are the search terms used by consumers and other prospective buyers of your goods and services. Only one person can own a keyword that could make a huge difference. Often it is a combination of keywords that are purchased. Having the top keywords does not necessarily guarantee success, but it increases the odds substantially. The right keywords for the domain name are a start and accounts for a significant portion of the interment marketing process. This is where traditional marketing falls apart, it is not to say that traditional marketing is of no significance, but it does mean that it does not apply to this aspect of internet marketing. The very successful huge marketing firms are not equipped to deal with technical issues associated with internet marketing.

One of the primary factors to a successful internet marketing campaign is improving the search engine results and this typically accounts for about 60% of all visitors to a website. There are other things that can and should be done, such as pay per click advertising, and internet social media marketing, but even these require great technical skill and understanding to be successful.

This is where the value of skilled internet marketing services come in. The challenge is finding an internet marketing service that has the technical skills and the marketing skills. These things are generally in complete opposite for each other it would be comparable to seeking out a geeky athlete, not impossible but clearly a challenge.