Showbiz may look like all glitz and glam on the outside, but behind closed doors, it is hard work. A constant ruse of the industry is lack of suitable talent. Most casting directors rue that finding the right faces for different advertisements, TV shows, films and different parts therein is hard task indeed. Performers on the other hand allege that most of them don’t get the right platform to showcase their talent. But it looks like finally, there is a solution to the problem, courtesy digital technology. Casting Frontier claims of making finding and arranging commercial casting calls easier.

Founded by Joey Rubenstein and Andreas Tompros, based out of Los Angeles, Casting Frontier takes the whole process of arranging calls and auditions online. Artists can make their profiles on the platform, complete with their head-shots and everything else, while casting directors and producers get to view the profiles with all the vital data arranged nicely. But according to the founders, that’s just the beginning of the story.

Thanks to the proprietary software of Casting Frontier, casting directors can arrange every aspect of commercial casting calls online, right from the size-cards to the call backs and even watching the auditions online.

Chief operating officer and the tech-geek of the company, Andreas Tompros quips, "Our software iSession is custom made for casting directors, allowing them flexibility when arranging commercial casting calls while helping them save a lot of time and manpower. At the same time, we help artists too save a lot of money since they don’t have to go for expensive head-shots and paper resumes anymore"

When asked about the response Casting Frontier is getting from the industry, he says, "The response from the industry has been great. Many renowned names in the casting industry are now using our portal to arrange commercial casting calls. The matters have been helped further by the great pool of talent that we are getting. We assume that in the next couple of years, we will be saying goodbye to the offline method of arranging auditions and casting calls altogether"

Well, only time would tell whether that prediction would come true or not, but a look at the platform and the kind of benefits it provides when arranging or finding commercial casting calls do look lucrative indeed. The platform looks worth a shot, both, from the perspective of casting directors as well as that of the talent out there"