Numerous people begin their Web marketing journey with PTC (Pay To Click) sites. I am one of those individuals. But before I go on, in the event that you have no idea how these web sites work, let me explain. With a pay to click (PTC) website, you get paid just to view 30-second (or so) advertisements. Every time you view an advertisement, some money is put to your PTC account; ordinarily, this has to amass to a set amount of money (usually approximately $5) before you can withdraw it. In addition, PTC sites often have a few additional options for people who are members, and almost all offer referral incentives.

You purchase referrals (or you can ask them to register), and you get more or less 50% of the money they make from clicking ads. Put another way, if you are paid a cent for viewing an ad, you'll as well get half a penny when each of your referrals does the same. It appears like kind of a slow way to go, but imagine what can happen if you have tons of people signing up under you. There are likewise special membership options that let you generate more referrals, more advertisements and more cash for every last click (sometimes for both your own clicks and your referrals' clicks). An enhanced membership typically comes in at a high cost but in the long haul, you will earn more money with it.

For example, let's suppose you sign up for a Pay-to-Click program that has 4 ads. You become a member and manage to recruit a thousand people. And let's assume that both you and your referrals make a penny a click. Do the math. That's $40 dollars for you, assuming all 1000 of your referrals click on all 4 advertisements. Looks pretty awesome, doesn't it? Forty dollars a day can come in handy.

But hold on a minute! The reality is that nearly all PTC sites are scams. Actually, they are merely pyramid schemes. They are referred to as "pyramids" because just the folks at or near the top get any cash, while those who are lower down ordinarily end up getting zip. For instance, if ten people each throw in ten bucks, that sums up to $100. The top person may pay out 15 dollars to just four people and keep the balance for himself, with nothing going out to all the rest of the members. The way Pay-to-Click programs do this is through getting you to invest in membership and referrals (usually not even real people but bots) and then they pay you out with money that other people have invested in membership and referrals. The money received by watching advertisements in no way covers their expenditures, especially when some of the supposed "referrals" are nothing but bots. Eventually, people stop investing in the Pay-to-Click site and the last individuals to invest are not going to see any money. If you are among the ones close to the top, in from the beginning, there's a chance of seeing some cash, but it is not worth the risks.

I recommend you do not get involved with Pay-to-Click websites. The only way you will be able to make even a small amount of cash is to be the head scammer or one of his buddies. Everyone else who sign up loses. I don't care for the odds . . . or the karma.