Concerts in Edmonton are a regular feature. As the hub for multi-cultural events, shows and festivals, Edmonton is the venue for local as well as international talent. Concerts in particular, are enthusiastically promoted through a variety of media to make the show a tremendous success.

There are several ways to promote a concert in Edmonton and these can be broadly categorized into three major tips:

• Online promotion through band websites and social networking

• Offline promotion through Marketing Flyers, posters, banners and

media visibility through television, radio, word of mouth and local establishments

• Mobile marketing

Online promotion through band or Concert Websites

Online promotion is a highly effective promotional method, especially since the internet has made it easy to share content. Almost every band has a web presence via its own website, Facebook Fan Page or MySpace or its own channel on YouTube where it connectswith fans and followers all over the world. Information about upcoming shows, TV appearances and music is uploaded for visitors to access and share with their networks, thus getting the word out about the event.

Social networking sites like Twitter and Facebook are an excellent way to advertise the concert. This can have links to the band’s web page, online video content and concert details. A core team should create a buzz about the concert in relevant forums and online discussion boards.

A couple of weeks before the show, online contests can be held with the prizes as ticket giveaways or band merchandise. The public loves giveaways and will flock to events that offer them something free of charge.

Online and offline press releases announcing the concert in Edmonton can be published about a week before it is scheduled to be held along with the relevant details about the time of the show, venue and contact details to call for more information. This can be published on the various free press release sites and popular music blogs.

Offline promotion

Concert promoters usually negotiate an arrangement with the local television and radio media to make announcements. This keeps fans engaged and builds up the anticipation leading up to the event. Interviews with band members are arranged both online and offline.

Word of mouth is one of the best ways to let people know.The band’s publicity manager can organize well designed flyers, posters and banners to be put up in highly visible and high traffic areas to spread the word about the concert.

Weeks before the concert, ticket sales can be set up at bookstores and other prominent public places along with promotional material. Local businesses are usually happy to sponsor printing the tickets as it is a great way to co-promote their business by printing their logo or a special offer on the back of the ticket.

Mobile Marketing

Another way to promote concerts in Edmonton is via mobile marketing. With mobile devices becoming more popular than desktop computers there are plenty of ways to leverage mobile phones to market concerts. The most popular of these is text messages, QR codes that can be scanned for details about giveaways, tickets and other information and location-based marketing which engage the audience residing in the area.