Writing and distributing articles on the Internet is nothing new since it helps you reach out to your target market and gives you the exposure. Many Internet marketers forget how valuable these articles can be when repurposed. Doing this is the only way you'll be able to get the most value from the articles you're already using. This allows you to accomplish so much more for your business for so much less. In the following article we will be looking into a few simple ways on how you can re-purpose your articles and what's the best way to do it.

1. Place your articles on social media websites like Facebook, Squidoo, HubPages, etc. Your aim here is to reach out to your target audience in a number of ways and have your content spread around. Social networking websites like Facebook and MySpace have turned into a good way to submit your content and have it passed around virally. Your content can get tons of traffic if you can combine them with social media marketing. This is because social networking sites are hot properties and anyone who utilizes the internet these days is using them. So this is a great way to leverage these platforms to publish your articles and get more exposure.

2. Use your article to produce a quality video. You will always have the opportunity to create a generic slideshow that contains the content in your article, but with your own words. Making a video like this will get video traffic to your website.

You are only utilizing your current article content and rebranding it so that those people who like to see video presentations will see your video. You can submit your video to sites such as YouTube and other sites that share videos. This is a great way to leverage your articles and drive even more targeted traffic to your site. It might seem like a lot of work but with the free services and software tools out there, it becomes extremely easy.

3. Write a targeted press release. This is one strategy that works effectively to get search engine traffic as well as media attention.

First, when you write a press release, you create a whole lot more search engine traffic for yourself because of all of the backlinks you receive, which greatly improves your rank. Second you will get direct traffic as a result of your press release, which was specific in nature. Although it takes a lot of work for an article to be changed into a press release, you will see positive results for a long time. In conclusion, we can see that you can reuse your content in several ways and it will help you connect with your audience better. There's no better way to apply the concept of smart marketing which says that you need to use all the resources available to you than to reuse content that you have already taken the time to create. Once you understand the power of re-purposing your content, you'll be able to get exposure to your website in countless ways - the sky is the limit and you're only limited by your imagination.