Few brands can compete with the low prices and quality hair dyes offered by Wella hair color, one of the worlds favorite hair dyes. Wella was founded in the late 1880's. Can you believe it!? How many other hair care brands do you know that have stood the test of time for well over a century?

After many years of change and modifications, Wella's beauty business boomed in the 2000's with the licensing of several brands, including Trussardi, Mont Blanc, Marc O'Polo, Max Mara and Gerry Weber, for which Wella is most revered in the beauty biz. Today, it is still one of the leading hair care product lines among stylists and the most respected hair dye in the world.

Wella hair color is internationally renowned as a salon-quality, premium hair dye that is both gentle and powerful. The company has expanded throughout Asia and the Pacific, bringing hair innovation to the four corners of the globe. Trend Vision, a showcase of Wella's annual hair fashion collections, has become an inspiration to stylists everywhere and continues to generate the much-acclaimed Trend Vision Award: a global hairdressing competition that encouraged visionary creative style - in the image of Wella's core values. In 2003, Wella was acquired by Procter & Gamble, one of the greatest companies in history. With its salon business under P&G Salon Professional, Wella is now part of the biggest consumer goods company in the world. In 2008, Wella hair professionals launched a new chapter with a new brand vision and a modernized brand logo, which highlighted the traditionally close relationship to the hairdresser, strengthening again its core pillars: leadership in education, creative inspiration and products and service innovation.

Wella asks, why pay salon prices when you don't have to? Wella color is one of the most cost-effective color systems on today's beauty market. Most Wella coloring agents and conditioning products cost less than twenty dollars, but don't let their bargain prices fool you! Wella is a top-quality hair color system that guarantees professional results. The company's reputation precedes it women who use this product will tell you they are completely faithful to Wella, a brand with an impeccable reputation in quality hair color for more than one hundred years!

Wella hair colors gentle formula produces vibrant, long-lasting results and provides 100 percent gray coverage, in addition to beautiful shades and tints. Unlike many other hair coloring agents, Wella is gentle and safe for your hair. It not only effectively and efficiently colors hair; Wella dye's also contains vitamin rich conditioners that protect hair against damage and penetrates hair with rich color. This leaves it feeling soft and silky. Whether you want to go brown, black, red or blonde, Wella has a color that's right for you.