A lanyard is a cord or attractive rope material that is worn around the neck. Lanyards have clips or rings in which keys, whistles; a pocketknife or name tags can be attached to. The military has used lanyards for years, as have the Boy Scouts and the Girl Scouts.

Employees who must wear name tags and carry keys, such as would be found in a hospital, custom printed lanyards with the hospital name would be worn. Any type of business where the employee must wear a name tag can be worn at the end of a lanyard that has the business stamped on the cord.

Lanyards with a business name help to promote the business. Lanyards are very inexpensive and are generally given to employees for their use. If the employee chooses to hook their personal keys to the lanyard, they would carry it everywhere. Everywhere they go will be advertising the business.

It makes no difference of the business size, custom printed lanyards help to promote the product line or services offered through the business on the lanyard. Lanyards are a very useful tool in homes and businesses alike. Lanyards can be given away to customers of a business with the business name stamped on the lanyard, thus promoting the business.

Lanyards will help to create new business leads, and future sales thus increasing the profits of the business. Lanyards can be given out at trade shows, as gifts and or awards with the business name.

Lanyards make wonderful inexpensive promotional gifts to clients to wear and keep. They will take these lanyards everywhere thus adding a good marketing plan to the company. Contact names and phone numbers can be printed on lanyards. Lanyards can be mailed out to prospective clients as a thank you or welcome gift. There is an endless supply of colours for lanyards in addition to different materials of which lanyards can be ordered. Lanyards can be ordered as a custom woven ribbon, a cotton knit, silk screen and reflective lanyards plus many more choices. All materials are strong and durable and will not break, although there are usually safety detachment points for if the lanyard is yanked so it will not hurt the person wearing it.

As promotional or corporate gifts they offer several benefits. They are inexpensive; offer customised and printed information, are colourful, and are very useful. Most people enjoy receiving a lanyard. Lanyards worn by people will always have the business name in view, thus never forgetting what the business does or what it did do for you as a consumer or client. Lanyards are an inexpensive way to relate a number of ideas.

Lanyards have become the most popular product that a business can use for marketing their products and or services as one of the most cost effective marketing products.