An innovative way that a growing number of energy companies are engaging with their customers is through mobile device applications. With so many savvy consumers utilizing mobile technology in their daily lives, it just makes sense for innovative energy companies to create their own mobile apps. By allowing customers to engage with their firm via a mobile app, these firms can potentially build better brand loyalty and customer awareness. Following are just a few of the forward thinking energy companies opting to offer mobile apps to their customers.

Bounce Energy

Bounce Energy is an American energy company with customers in Texas, New York, and Pennsylvania. They provide an app to their customers so that their customers can manage their electricity accounts directly from their mobile phone. The Bounce Energy app allows customers to pay their bills, view their accounts, and even discover new ways to save energy.

Tigo Energy

Tigo Energy is a Silicon Valley based company that manufactures solar optimization products. They offer their customers an app that allows their customers to monitor the performance of their Tigo products. From power production to energy savings, Tigo customers can easily track and share the latest information on their Tigo installations. The Tigo Energy app makes sharing solar savings easy via social media.

Direct Energy

Direct Energy is a North American energy company with offices ranging from Pittsburgh, PA to Calgary, AB. They offer their customers an app that allows customers to monitor their pay-as-you-go energy balance. Customers can see how many days of service are still available on their account as well as how much energy was used on a day-to-day basis. By being able to see at a glance just where their energy dollars are going, customers can make adjustments in their energy usage in order to achieve significant savings.

Penn Energy

Penn Energy is a mobile app that offers users ongoing, up-to-date information on everything from petroleum industry news to inside information from the gas exploration sector. Penn Energy users can discover new information on drilling companies and their latest finds, data as to what is currently happening in renewable energy exploration, and can even discover employment information specific to the energy sector. This in-depth app allows users to gain a better understanding of exactly what is happening within the energy sector so that they are then able to apply that knowledge to their own lives. From utilizing information to change energy consumption habits to discovering possible new career paths, the data provided by the Penn Energy app is highly useful.

These are just some of the innovative ways that energy companies can engage their customers using mobile technology and social media. By allowing their customers to gain a better understanding of their ongoing energy consumption and ways to decrease that consumption, these companies not only empower their customers but also build goodwill at the same time. If your energy company offered a mobile app, would you use it to maximize your energy spending?