It seems like it is something right out of the super bowl play book. We run the same play over and over again with the same results. We stumble, we fail down, drop the ball, throw incomplete passes and continue to loss yardage on every play. It is like someone is reading our play book word for word. They know just what we are doing and how to counter every move. New ideas come into play and our opponents already have in their defense play book.

Yes, we are talking about the typical timeshare project today. Everyday is a practice right out of the play book. We try new things with mediocre results and think we are making progress. In reality each day we are taking a step backwards. Today's timeshare projects in general make little or no headway. The Board of Directors hold a special meeting to try to rectify the issues. It's always the same result in every meeting, "we need more money". Why is ask? We need more money because people stop paying for a product that no longer fits their lifestyle. As the population of the original timeshare owners age, the hand me downs do not want what they are being left. People desperately try anything to get out of paying for something that they will never use or cannot justifying paying for something that is only going to used once in a great while. With the Internet at everyone's finger tips why would anyone want to spend a week in the spring at the Wisconsin Dells? Or spend a week in the Blue-ridge Parkway in December? How about the beach on Virginia Beach in February? Again, because the old style timeshares were sold as a week. Fifty Two weeks in a year, half good the other half, well not hard to figure that one out.

Hold on, there is help at hand, but let the Board of Directors beware. As the industry revolutionizes, resorts must also move with the current trends. Most will fight the change. The resorts doing well, will prosper while the others, well a blind person can see what will happen. When looking for the right company to guide your resort through the changes in the industry, caution should be used. There are many companies who make claims of progress, but the industry has been burnt by those same people who created many of the problems the resorts are dealing with today. Yes, we have heard them all and feel the effects everyday of the unscrupulous individuals running around in timeshare industry claiming to rescue those who are already well below the water.

A couple of good check points a resort can make before hiring a consulting company to help move your resort forward.

1. How do they approach the current owners?

2. What types of programs are they using?

3. What is the cost to the resort for their services?

4. What references do you have for success?

You can avoid the hassles of promise that were made to be broken by hiring the right company to walk your resort through the process of being updated and generating cash flow and owner longevity by contacting Resort consulting with integrity. Founders of the industries most widely used programs for success in sales, marketing and owner retention.

Visit our website and request a "free" resort analysis. Your first step in preparing for the future is having those who have progressed from the past guiding you through the necessary changes for success.