Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, today announces a marketing vendor search and intermediary service as part of its latest service expansion. This program, available exclusively to Flackable clients, is designed to support brands with pivotal marketing verticals that are underperforming, neglected or non-existent.

The process, led by Flackable founder and president Brian Hart, begins with a detailed marketing audit followed by a diligent search and selection process to onboard the proper marketing freelancer, consultant, agency or provider to fit the unique needs of the client within a predetermined budget. Flackable continues to work as an intermediary between the client and vendor throughout the relationship, conducting periodic evaluations and offering recommendations to serve the best interest of the client.

“Many small businesses will hire a novice graphic designer or search engine optimization specialist because that person is a friend of a friend of one of the partners. Those projects can quickly go off the rails,” said Hart. “I’ve seen firms cycle through two or three different website designers over the course of a year, burning time, money and their sanity in the process.”

In conjunction with Flackable’s credibility marketing training program unveiled last week, Flackable now offers comprehensive, structured solutions for financial and professional services brands lacking the marketing personnel, experience or infrastructure to translate public relations success into game-changing marketing outcomes.

“Hiring one or more marketing vendors can be overwhelming, especially when that responsibility falls on ownership or a single in-house marketing manager. And the decision is often quite consequential,” said Hart. “Given my dynamic marketing knowledge and experience, I can cut through a jargony sales pitch and evaluate the substance and value a marketing vendor can offer. Most importantly, I establish clear expectations and hold them to it.”