Stories are 24 times more unforgettable than facts. Storytelling is one of the most valuable skills in marketing. It allows you to stimulate emotion in the audience, and therefore create a sense of belonging.

Engaging, Authentic, and Credible Messages Build and Strengthen Customer Relationships

In an age of commoditization, it's important for digital marketers to be able to craft compelling stories. These should align with market sentiment, customer priority, and their brand message.

2. Be able to analyze data:

Data obtainment and management tools are increasingly efficient, offering valuable leads to digital marketing specialists. They must master them to track and measure the data that brings substantial value to their results. This skill goes beyond knowing how a Google Analytics dashboard works. Interpreting the figures to understand your audience and implement the right actions is essential. The good digital marketer must be able, from there, to determine the content to promote but also to suggest probable optimizations, on the basis of the existing one.

In 2022, it will be necessary to:

Know how to properly configure and store unique data points.

Classify data by levels of the buying journey.

Understand how to integrate cross-platform event trackers when gauging conversion goals.

Familiarity with data visualization tools 

3. Know your Industry Perfectly:

Today, digital marketers are expected have a good knowledge of their niche industry and their market. This type of knowledge is formed by actively listening to competitors, customers and research organizations. Regular monitoring is important to find out about the latest technological developments. The objective is then to adapt the content and its distribution technique, in order to optimize the return on investment.

4. Be able to manage a project:

SEO, social media, content marketing, emailing… digital marketing is a tree from which many branches rise.

In 2022, digital marketers must be able to manage a digital project from start to finish. For each branch to work, they must have a mutual core and serve a main purpose.

5. Have a Creative Mind:

As a digital marketer, creativity is key in each of your campaigns. Especially right now! The health crisis has shown us the significance of thinking outside the box to get closer to your customers.

Creativity does not only concern the way of producing content, it is also found in the presentation of solutions to solve a problem, living better on a daily basis, responding to a trend and so on.

6. Know how to manage Automated Processes:

 Digital marketers need to be able to analyze and document requirements for running automated campaigns. This includes how to build, deploy, manage, track, and measure. In addition to creating automated campaigns, they must be able to fine-tune complex workflows, such as lead qualification, lead distribution, email marketing campaigns and lots more. These processes have a meaningful impact on the customer experience and journey. 

7. Be able to create a coherent Digital Strategy:

We often hear that irregularity and sight browsing have no place in web marketing, and it's true! The 2022 version digital marketer is able to create a relevant editorial plan for each medium with specific goals for each. Based on knowledge of his audience and data analysis, he can determine what content to offer.

More than that, it is expected to come up with creative content that also satisfies Seo best practices.  In general, SEO strategies are an integral part of his skills.

Mastery of graphic design, video editing or photography can represent significant skills. If they are not mandatory, they are nevertheless highly appreciated and are part of the plurality of the marketer.

8. Mastering Social Networks at your fingertips:

Social networks are really essential. They are not only used to make digital marketers known but also to retain their audience. For the digital marketer, this means knowing how to remain very conscious and observant around the exchanges generated by publications, shares, etc. In addition, he must be able to adapt his content to each media to optimize the  its visibility. This presupposes great creativity as well as an in-depth awareness of best practices and trends in each channel. An Instagram feed is not fed in the same way as a Facebook page or a TikTok account for example.

9. Adapt your mobile marketing:

Constantly growing the use of mobile leads to reviewing the way of designing a site or content. The digital marketer must be mindful of these constant changes in order to offer optimal customer journey. In the same way, studies have shown that information collection before purchase is essentially done on mobile but that the act most often takes place on desktop. The digital marketer must be able to juggle with this data to provoke the decision to buy on mobile and to bridge the gap between social networks and sales or appointment platforms.

10. Understand Ecommerce:

Online commerce is booming. With this in mind, it goes without saying that digital marketing has a very important role to play.

For this, the digital marketer must understand online shopping behaviours. To do this, he can set up various actions, in particular emailing campaigns, etc. He must also constantly uncover new practices to find promising channels. Knowledge in selling on social networks is also expected.

If you are part of a digital marketing team, or if you are a digital marketing manager, 2022 is a time of huge opportunities to learn and grow! I do not worry about you.