Distraction is the downfall for a lot of us in many areas of our life. The average persons mind wanders around 50-100 times a day. So how do we keep our selves focused when we are making a simple cold call? That is a great question.

While many of us think of ourselves as generally focused when we are at work…how many can remember the last time they thought about what they we going to eat when they got home while on a call or in a meeting? Probably many more then care to admit.

Wondering minds are normal we as human beings are curious about everything around us all day every day. The first step to helping this is understanding that is normal and acknowledging it.

So here are a few things to get you going when trying to keep your conversation on the right track:

• Go somewhere quiet to place your calls: Sometimes we make our calls from a place that has many distractions around us. Keeping the conversation on track can be difficult if you mind is not in the conversation.

• Change your office space: If you work in an office it is helpful to make sure that there is not a lot of clutter around you. Hanging pictures or desktop clutter can also distract you from your conversation. The less there is around you the less you will be distracted.

• Listen to the prospect: many times we are there…but not listening. You must be focused on each and every word that the prospect is saying. This will help you understand them and communicate much more efficiently. Really listen and not just hear what they are saying.

• Keep it at a two-way conversation: This will help you determine better whether or not you can help them. Coming to the realization that you can not help them all is important. You should be able to tell whether or not your products or services will help their issues.

One of the most important parts of cold calling is learning to find out who you can help and who you can’t. Most people feel that all can be helped but sometimes you will run across a few that are just not there with you. Learning to build trust comes in when you have a good conversation with the prospect. Giving them your full and undivided attention is only fair. Distractions can haunt you later when you realize you let a perfectly fine contact out of your hands.

Though these are only a few ways to stop the conversation from getting away from you…it is a good start. You will learn that it is very important to really listen and participate in conversations with the prospect. Using the traditional methods of scripting will simply bring more negative feelings and responses from your prospects. So use casual conversation and learn a more positive ways to communicate with your cold calls.