Shopping for prescription glasses online is not a new concept. The convenience of 24/7 model and the competitive prices make it more and more popular every year.

However, many online glasses company only import cheap copies and have very limit options of lens material. The impression is cheap online glasses equals to poor quality. To overcome this, opticaldirect.com.au was launched in 2007 with a crystal goal in mind - that is to become a true online optometrist that offers the online customers the kind of services that they would receive in a local optical store but at much less cost.

How to overcome the absence of face-to-face consultation? How would the customer know that an online optical store have the right sized frames? How they make lens recommendation for individual prescription and frame he/she has chosen? How do they take measurement for Progressive lenses?

E Try-on

One of the most common questions an online shopper for eye glasses or sunglasses ask is "how do I know the glasses are going to fit?" The answer for this very question: E Try-on.

E Try-on is software which was developed for the web site and allows you to upload your own portrait photo and virtually try-on glasses by a simple mouse click. The state of the art software will accurately size the glasses to the photo so that you can visually see the image of yourself wearing the glasses as if you are trying on glasses in front of a mirror. It overcomes the problem with trying on glasses in an optical shop in front of a mirror where the glasses are not fitted with prescription lenses which makes it difficult to see the actual image of your face in the mirror. In addition, the user can add and delete a collection of favorites.

Ordering Progressive Lenses on Internet Made Easy with E Try-on®, it totally takes away the guess work.

The online optical store features a built-in mathematical measurement system into the E Try-on software. The data gathered during E Try-on determines the optimal position of the reading or segment height of a progressive lens. Your progressive lenses can be done just as accurately as if you were in an optical store on the street.

Online retailing is here to stay and it will grow.

While no one has a crystal ball, there will always be brick and mortar stores and there will always be consumers who prefer to physically go into a store. But there will also be millions who prefer to go online. It’s just plain convenient.

There is a continuing development of a lot more savvy consumers who know what they want. While many still only purchase one frame a year, there are others who have embraced the "wardrobe of eyewear" concept to cater their individual life style.

Although opticaldirect.com.au is a new comer, they are trying to pioneer this trend and our E-try on technology in time could reshape online optical retailing. In particular, this trade mark could spearhead a new type of corporate plan and they currently have plans underway to move strongly in that direction.