Gold prices have been on a steady incline over the past year, but the growing price tag seems to have had little effect on the overall global demand for gold jewelry.

While individuality and a lack of rules characterize current fashion, here are a few suggested guidelines: Yellow Gold works fabulously with the current ethnic-inspired trends which have ruled apparel for several years and looks best with rich, gem-hued clothing.

Black and white clothing calls for basic white gold jewelry. And, according to online polls conducted by NationalJewelerNetwork.com, 53% of the gold jewelry sold in retail sales is white gold.

Trends in jewelry fashion also include designer wedding jewelry, evident by the growing popularity of the white gold 3 Stone Engagement Ring. Metal choice should depend on stones and design. We like white gold for diamond jewelry, and yellow gold is better for more fashion-oriented styles.

As for diamond wedding jewelry, women like the wedding band to make a statement. The unbroken circle is an age-old symbol of eternity. The eternity ring, with its circle of diamonds, symbolizes the never ending love of the couple. The circle is endless and timeless suggesting a repetitive unbroken wholeness in time and space.

White Gold Jewelry - An Affordable Substitute For Platinum

White gold jewelry is widely accepted in place of platinum. Jewelry made with platinum comes with the heftiest price tag as compared to gold or other metals. White gold jewelry has a special spark, is easy to maintain, catches the eye and is also especially reflective for diamonds.

Various designs look absolutely stunning in this form of gold. If you love diamonds, combine them with white gold and you will have a sparkling piece of jewelry. White gold was specially developed as the substitute for platinum in making jewelry.

Platinum jewelry is very expensive in comparison to white gold jewelry and the marriage season calls in for heavy demand of white gold jewelry.

Well-crafted white gold jewelry will brighten up your look and keep you shimmering throughout your wedding. At Elsa Jewelry, we can make the jewelry as per custom design or choose from our quality selection of designer wedding jewelry.