Leverage Your Personal Training Career Today

Health & FitnessExercise & Meditation

  • Author Jim O'connor
  • Published February 9, 2008
  • Word count 554

The key to an extremely profitable personal training career is to understand one key business principle not generally taught in personal training courses. Once you understand this business concept it will open the flood gate for training less hours, and making much more money.

Most personal fitness trainers go into their personal training careers with the skill, and passion to educate. They are enthusiastic about teaching, one on one, the important concepts of fitness. That is just fine if you want to make an average salary. For those physical fitness trainers who really want more, it is imperative to understand basic business building principles in order to create leverage.

Most personal trainers simply trade their valuable consulting time for money. This important point is not really mentioned in most personal training courses today. All a one on one trainer really has is time. When you are a single person operation, training people one on one, your sole asset is your extremely valuable time. How many physical training sessions can you conduct in a 24 hour day? The answer to this question will constitute your income. Your fitness business income is limited by the exact number of training sessions you conduct in your personal training business each day. It also depends on how much you charge per training session. These two simple variables make up your exact income. If you notice, there is a ceiling in potential income.

Understanding how to leverage your fitness business will enable your to work less, and make more. This simple principle can elevate you to the next tax bracket.

What exactly is the concept of leverage? Leverage is setting yourself up for financial gain without actually being present to doing the work. It is the exact opposite of trading time for money. Some personal trainers even call the byproduct of leverage, residual income.

Here are four simple examples on how to leverage your personal training business into a 24 hour income producing generator.

  1. Hire other fitness trainers. If you hire, or contract other personal fitness trainers to do the work, and take a percentage of the session, you are leveraging your personal trainer career. Money is being made while not doing the work. That is an excellent strategy to leverage your time.

  2. Equipment consulting, and sales. Add another fitness profit center by charging for consulting on fitness equipment. You can also earn residual income on the back end of equipment purchases.

  3. Create a fitness information product. You can also incorporate information products into your personal training career. The concept is to create it once, and continue to sell it over, and over again. A great way to market fitness related information products is through digital online distribution. It puts your store on autopilot. Income can be coming in 24 hours a day.

  4. Online fitness consulting. This is another stream of income you can incorporate into your fitness training career. While you are consulting with clients, one on one, people online are paying you money for your fitness knowledge. Therefore, you are making money at the same time as training clients.

By understanding the concept of leverage in your personal training business, you will instantly give yourself a raise. However, understanding is one thing, and implementing is another. Please consider the ideas above to quickly elevate the income in your personal training career.

Los Angeles Exercise Physiologist Jim O'Connor is the author, and publisher of a personal training business guide that has helped thousands of fitness trainers quickly put more money into their pockets. Mr. O'Connor's A-Z tutorial is the industry blueprint of personal trainer training located at http://www.personaltrainingriches.com

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