When Use Flash? The following question is the sorest and the most disputable as for the usage of Flash. So, let us discuss how this technology is applicable for creating Flash sites. At first we have to define the purposes of a site, because they are to determine the choice of technology for creating the site. If your site is intended for selling some product or service, especially, if competition is intense, creating a Flash site is not cost-effective. This is due to that reason that Flash is not indexed in full by search engines, that is why it will be just impossible or it will cost big money to make these sites occupy the first positions by specific keywords. In such a case an html site is much better suited. Therefore, a Flash Internet shop selling lots of various products is nonsense and rival non-Flash sites with correct search engine optimization will easily overcome regarding the traffic and hence regarding the volume of sales. Of course, there are Flash Internet shops which function effectively, but most often these are the shops selling specialized products and belonging to large and well-known companies, which do not need heavy advertising. For instance, there is the site adobe.com, which has the like narrow specialization of its products, and those who use their products, as a matter of fact, already know where to buy them.

There is one more type of sites, which offer users a specific product; these are promo-sites (sites designed to present some concrete product or service). There both Flash and html can be used. Again everything depends on the purposes. Let us assume that we want to advertise a new brand of a cellular telephone and we want to do it extremely elegantly. In such a case we need a Flash site, but only on condition that our Flash promo-site will have visitors, but they are evidently not going to come to us from search engines. That is why users are often stimulated to visit a promo-site from producers’ websites or by means of advertising. This type of sites has a small life-cycle, because they are most often created to demonstrate new features of a definite product. Since new models are continually being created, the old promo websites lose their significance, that is why a website must get its visitors as much as possible interested. This can be achieved most impressively by creating a Flash promo website.

The following type of sites is a forum. The situation with forums is very similar to the situation with internet shops. If a forum does not belong to the company producing a specific product (such forums are very scarce) or it is not created for a very limited number of individuals, but created to attract as many people as possible, there is no need to create a Flash forum. This also concerns blogs.

I am not going to divide websites into groups, I will just do their very brief survey and say from my personal point of view where else it is appropriate to use Flash:

• Chats, because chats are often tied to definite resources and they do not need any additional promotion, and if it is an avatar chat, using Flash is the most suitable choice.

• Galleries, if this gallery belongs to one definite artist, has a small amount of text information and directed at a select circle of users.

• Business card site usually has minimum information content, most often there are the address of the company, contact information (telephone number) and some general information about the activities of the company, that is why original decoration made using Flash will be quite to the point.

• Online portfolio, because this will give an opportunity to make its appearance very bright and make it more dynamic and interesting.

• Guestbooks can also be made with the help of Flash.

I have listed the main things, but there are many more hybrid websites, which combine in themselves various features. The major point to be taken into consideration here is the following: if you want to attract a lot visitors to your resources (especially if your website is developed for selling some products or services) sparing the expenses or completely avoiding them, it is better to make such websites without using Flash or using Flash partially (use html for all text information and Flash for some elements).

Anyway, whatever your website’s purpose is – portfolio, gallery, business website, ecommerce shop, etc. – it is not necessary to order custom web design and hire a flash programmer. There are much simpler and modern solutions nowadays. I am talking about Flash Templates and Flash CMS templates. They are pre-made Flash web pages that require making additional changes to suit your needs and preferences. As a rule, flash web templates are easy-to-use, suitable both for newbies and professionals, and allow launching a website in no time. I recommend a large gallery of Flash web templates at FlashMint.