You had listened to all of the experts who told you that

you needed your domain name to be as easy to remember as

possible. You had also set the pages up so that your site

is easy to navigate, and you had it professionally designed

so that it is attractive – so why isn't your site producing

sales?

As much as your website's domain name, logistics, and

design are important there is one other factor that you

have neglected – your site's content.

Here are the top 5 most common mistakes in web content:

1. Not addressing your target market's wants and needs.

If your customers were visiting your store to hire your

services or purchase your products what is it that they

would most often ask for? What needs do they have that they

require filling? Your website copy needs to address these

issues.

2. Not talking to your target market in terms they

understand.

Put yourself into your customers' shoes and tell them what

they need to know in a language they understand. Skip the

jargon, and use terms and ideas anyone can understand.

3. Not supporting your statements.

Today's consumer needs proof that you are who you say you

are, especially when dealing with a company on-line. There

is no better way to do that then through the voices of

people who have already used your services or products.

Include as many testimonials throughout your site as you

can.

4. Not offering anything that makes you stand out from your

competition.

Everyone's looking for a deal and what better way to start

that business relationship with a new client than to offer

them something that they just can't resist. It could be a

free newsletter or an ebook to prove your expertise, or a

free product or a slot of time to persuade your visitor to

just give your company a chance.

5. You don't ask for the sale.

Once you've convinced your prospects that you are the best

in the business, you need to ask them to buy. If they came

into your store and showed an intense interest in using

your service or buying your products would you let them

leave without asking them how they wanted to pay you? You

need to present your site's visitors with an obvious means

to pay for the merchandise that you've worked so hard to

convince them to buy.