These days men are just as concerned about their looks and the aging process as women, in response to this Loreal launched the first ever just for men skin care range.

The Loreal Men Expert Vita Lift Anti Puffiness Moisturising Eye Cream targets the signs of tiredness and age that show up around the eye area. The special caffeine ingredients on skin in the three primary ways: as a vasoconstrictor, an antioxidant, and a diuretic; the caffeine will dehydrate puffiness helping to visibly reduce under eye bags and smooth the appearance of wrinkles. The Adstm active defence system in Vita Lift Anti Puffiness Eye Cream will also help to protect the skin against daily aggressions.

Loreal Men Expert Wrinkle Decrease Anti Expression Wrinkles Moisturising Cream is for men with the beginnings of expression lines, the formula is enriched with boswelox to counteract the microcontractions of the skin decreasing and smoothing the skin. Expression lines will appear smoothed after 1 hours, and in 4 weeks will look visibly reduced. The creamy formula in Wrinkle Decrease will moisturise the skin leaving the skin soft and non greasy. The powerful soothing active ingredients will aid irritated skin and will reinforce the skins natural defense.

Loreal Men Expert Vita Lift Complete Anti Ageing Moisturising Cream (Pro Retinol), again this is an anti-aging cream that will visibly reduce under eye bags and smooth wrinkles. Pro Retinol is a an active ingredient that catalyses cells to start producing more rapidly, stimulating them to produce new collagen and elastin, something which slows down as you get older, and it has also been found to improve aging and sun damaged skin.

Loreal Men Expert Vita Lift Intense Double Action Retautening Moisturiser Anti Sagging Gel is another pro-retinol formula that will firm skin on the face and neck that slackens and becomes less defined as you age. Tensile properties in the Pro-Tension formula instantly tightens and firms skin. Pro-retinol has now been encapsulated, to form Pro-Retinol VX, for optimized diffusion and action on the skin. The cream, enriched with Pro-Retinol VX, is designed to intensely fight the appearance of wrinkles.

Loreal Men Expert Hydra Energetic Anti Fatigue Moisturising Lotion is the perfect solution for those who party late, fatigue, stress and late nights will leave your skin dull and tired looking. The Vitamin C and caffeine in this formula will boost and revive your skin, softening the signs of fatigue and stress.