Wholesalers stock products and sell them to retailers in bulk, who then sell them to consumers. Retailers buy products from wholesalers at discounts and sell them to consumers at a profit. Each company has their own fixed wholesalers.

It is always cheaper to buy sunglasses from wholesalers directly than from retailers. It makes a difference in the prices, as the retailer profit gets deducted. But for big name brands, buying from a wholesaler or a retailer does not make much of a difference.

The yellow pages list the names of wholesalers in every area throughout the country. One can even find out their location via the Internet as well. But these wholesalers are wary of selling sunglasses to consumers, as they are contractually bound to their retailers. Wholesalers will not sell a single pair of sunglasses to a person if they realize that the buyer is a mere consumer who has come to save a few dollars.

Those who manufacture replica sunglasses do not have much of a budget to advertise, let alone rope in a brand ambassador to canvas their product. These manufacturers rely only on wholesalers to push their products into the market. They sell the sunglasses to wholesalers are very low prices and wholesalers make a neat profit while selling them to retailers. Retailers do not earn as much on replica sunglasses as the wholesalers do.

Some sunglasses wholesalers have an excess of goods in their warehouses, but no retailers to sell them to. Such wholesalers invite retailers through the Internet. People with entrepreneurial skills but no finance for investment accept such invitations and retail the excess sunglasses from the wholesalers.

Buying sunglasses wholesale is not a bad idea and can save money. The buyer can be more assured of the quality of the product and reduction in price since the middleman is cut out, the only catch is that a person must have a fairly good contact with a few wholesalers. Picking up a dozen or so sunglasses from a wholesaler is also wise, provided one manages to sell them off to family and friends to make the money back.