Many people wonder exactly who wrinkle cream consumers are. In today’s age of personal appearance wrinkle creams are not just being used by the elderly. In fact, you may be surprised to hear exactly how many younger people are regularly using wrinkle creams. The author examines exactly who and what it is that makes up a Wrinkle Cream Consumer.

In the past only elderly women used anti aging creams. Sure, the technology was not what it is today and many scientific advancements had not yet been made, but women did use Cold Creams and night time moisturizers to stave off the effects of aging. But times have changed. Scientist have begun educating our youth of the dangers of over exposure to the sun and the importance of a proper nutrition. Now women are much more conscious of their appearance and certainly the changes regarding aging. While it is not surprising that women are using wrinkle cream, it is notable that most women are beginning treatment with wrinkle creams as early as their mid twenties. Is it just the increased education about the effects that life can have on your skin that has led to this change? Or have more and more wrinkle cream manufacturers begun marketing towards younger women?

The answer is probably a little bit of both. But neither completely explains the most alarming statistic about he make up of the wrinkle cream consumer demographic. Men are not responsible for over half of the wrinkle cream purchases in the country. That’s right, men. Ranging in ages from 28 years old through 68 years old, men have literally come out of the wood work, becoming a major focus of upcoming anti aging advertising campaigns. Certainly men have used lotions in the past and many even use sunscreen daily, but only recently has the research reflected such a large influx of male consumers to the wrinkle cream industry. That size of influx can not be contributed solely to an increase in education, as the education about protecting your skin from exposure is certainly not new. And marketing is only recently begun to shift the attention towards men, directing most of its marketing towards young, urban executives thus far. So what is it that has altered the entire composition of the wrinkle cream consumer?

I wish the answer were simple, but it is not. Certainly advancements in the successes of anti aging products has played a crucial role. It is probably the largest contributor to the change. Confident consumers are more likely to try a product that they otherwise might dismiss as a waste of time. Now that women are more aware of the damage that can be caused daily, and more confident that there is a topical solution to there concerns, it seems that women begin treatment around the same time that they realize the perils their youth may have caused. The average age that women are now beginning their use of wrinkle creams directly coincides with the average age that women begin to settle down and begin their families. As they become more conscious of their past behaviors, or the dangers such behaviors may have on new born children, they take the steps necessary to begin treating their skin to help avoid premature signs of aging.

With men, however, the education factor tends to play a lesser role. In recent poles it seems that the majority of men begin using product a few years later than their younger female counterpoints. Their purchases are usually triggered by a life event, such as divorce or a break up. Men have proven to be reactionary to such aspects of life and begin to take care of themselves in what can be described as a grasp for their lost youth. In the past men have chosen to buy a new sports car, and make more frequent appearances at local singles gatherings. Today’s men, however, have shifted to wrinkle creams and other anti aging treatments to cope with the realities of their middle ages. While we can contribute some of this to the effectiveness of wrinkle creams, most of it is directly caused by emotional and psychological affects of life. It seems the effectiveness, scientific advancements, and increased education about anti aging products have manifested themselves the middle age men’s purchasing decisions when they are introduced to a traumatic life event. It may seem a bit far fetched at first, but the more research that is accumulated the more this theory is proven.

So even though there have been miraculous strides taken in the battle against premature aging, it seems that most consumers are actually driven to make these purchases by changes in their life. While women begin to protect and treat with the onset of marriage or by the birth of a child, men react when marriages or relationships end. Perhaps the separation is only that of a career, but it is overwhelmingly clear that men purchase anti aging products during a more difficult life event. Regardless of what type of changes your life is going trough, or what the most recent advancements in wrinkle creams manufacturers make, chances are that we will continue to see an increase in the overall consumption of wrinkle creams. Wrinkle Cream Consumers are no longer just elderly women hoping to look their "Sunday best", chances are you are sitting next to a wrinkle cream consumer as you read this.