The most common form of advertising in the world is commercial advertisement TV, the lifeblood of every television network all over the world. This form of advertisement is so influential and so pervading, it’s hard to imaging modern society without it. Commercial advertisement TV strongly enhances brand recognition and use and is considered a driving force in the success of every major company in the country.

To make commercial advertisement TV effective, it has to catch the viewers attention long enough to convince the product is worth trying and to sustain consumer interest long after the actual purchase. It is with these goals in mind that companies appropriate substantial sums of money in order to come up with a good commercial advertisement TV.

Cost is one major consideration in advertising. Making commercial advertisement TV would surely cost a lot of money if advertisers decide to use celebrities as endorsers or decide to be extravagant with the theme and design of the advertisement. Hiring a large advertising firm to make the advertisement could also spell added expenses on the part of the business client. However, the cost of making commercial advertisement TV is probably considered quite small compared to the cost of running these commercials in TV. Large corporations wishing to reach the largest consumer base possible would probably make a considerable investment in having their commercial advertisement TV run in national networks. Smaller business enterprise would probably opt for running commercials in regional or local television stations. Depending on the time in which commercial advertisement TV would be aired, costs for running commercials would cost from a few hundred dollars per second to thousands of dollars per second during primetime airing.

The payback for all these expenditures, of course, could also mean branding success, in which the commercial advertisement TV would be the tool in influencing enduring brand recognition and patronage for several years to come. Some particularly successful ones would even be considered model templates on which other types of commercial advertisement TV productions would be based on.

With the advent and mass usage of digital technology, the advertising community had no choice but to step up and keep up with the changing times. With the use of TiVo and other digital video recorders, consumers can now choose to record television program and skip commercial advertisement TV altogether. To this end, product introduction and advertisement becoming integrated into the program itself, either in integrating the actual product within the storyline or having labels or banners running in the lower part of the screen.

Though some may speculate that lesser and lesser people would opt to watch commercial advertisement TV with the advent of advertising practice mentioned above, there is still no denying the social impact and force of a commercial on the consciousness of the general public. As long as a large number of people still opt to view their favorite programs in real broadcasting time, viewers can only expect grander and more lavish advertising productions meant to catch and even sustain their interest.