Everybody wants to look good, especially in the summer. For men that chose not to grow beards that means shaving on a daily basis. For women it can be a bit more involved, including removing hairs from their underarms, legs and the bikini line. A common side affect for those who remove hair on a regular basis is the appearance of redness, itching, shaving bumps and ingrown hairs in these areas after the hair removal. These are often caused by the introduction of air borne germs into the skin surface, pores and abrasions.

By using post shave treatments with blends of antiseptic agents to include SD Alcohol-40, which is denatured Ethyl Alcohol, will help minimize irritation and tissue dehydration at the epithelium-top skin layer. Adding special emollients and other re-hydrators that counteract the normal drying effect will further reduce these post shaving side effects.

Most traditional aftershaves & colognes such as Old Spice and help with the redness & irritation, but do not help with the hydration of the skin. They also tend to sting. Other post shave creams such as Neutrogena’s Face Lotion do better to help with the hydration, but not with the post shave redness & irritations.

There are very few products that help both with the redness/irritation and at the same time hydrate the skin. One company that came out with such a product is Post Shave Treatment Industries, Inc. They currently have two products lines, one for men and one for women, called PowerShave for Men and PriveShave for Women.

In an interview with the company’s President & CEO, Mr. McKenzie said that "In laymen’s terms, this means that using post shave treatment products that contain Ethyl Alcohol and other ingredients will help decrease common irritations associated with hair removal." He went on to clarify that, "Some of these irritations include bumps, ingrown hairs, razor burns, swelling, soreness, skin, discoloration and itching resulting from hair removal."

For women this may be the fastest way to a smooth Bikini Line. The company is so confident in its products that it offers a 100% Money Back including postage costs.