Legend has it that a cosmetic revolution rose from the ashes of San Francisco’s Haight-Ashbury in the late 1970’s that birthed what we now know as ‘mineral makeup’. Mineral makeup are products made of all natural, finely ground minerals from the earth. What mineral makeup lacks are the chemicals, dyes and preservatives that are found in traditional makeup. Mineral makeup is growing in popularity and comes in various forms and price ranges. Despite its newfound popularity, there are still many skeptics out there that aren’t convinced that natural, mineral makeup is better than more traditional alternatives.

Many dermatologists report that because mineral makeup lacks the classic irritants of traditional makeup, such as fragrances, synthetic dyes, and preservatives, it is considered more pure and thus kinder to any and every skin type. Some mineral makeup lines contain titanium and zinc dioxide, which have anti-flammatory properties, and have calming, soothing effects on the skin. This is particularly effective for people with acne because mineral makeup is non-comedongenic, it won’t clog pores or further aggravate the condition.

Mineral makeup also helps protect the skin from sun damage. Many companies claim their mineral makeups average an SPF rating of 15 or more. This is also due to the protective qualities of titanium dioxide and zinc oxide, found in both mineral makeup and traditional sunscreen. It is not recommended to be the only protection one uses from sun damage, but it provides an extra boost accompanied by extra sunscreen.

Despite popular belief, not all mineral makeup lines are the same. Currently, there is no standard regulation in place for what constitutes a "mineral" makeup. This means any product containing minerals as a primary ingredient can be marketed, even if it contains some "less natural" ingredients. Most mineral makeup formulas fall under two umbrellas: those that take extra strides not to use synthetics, preservatives and other fillers, and those who add fillers, colors, binders, preservatives, and other chemicals. Beware of companies who market themselves as "all natural" mineral makeup providers who use chemicals and less natural ingredients.

With so many mineral makeup brands and products on the market today, it is difficult to discern which ones are the healthiest and most suitable for your skin. The naturally-formulated mineral makeup lines, such as gloMinerals and Susan Posnick Cosmetics, provide your skin with natural ingredients from the earth that can act as a sunscreen, skin soother and a safe alternative to traditional makeup. Mineral makeup brands and products continuously raise the standard in the skin and body care industry. Innovative technology and style has allowed skin care products to evolve to new levels of unmatched productivity and skin customization. Innovative mineral makeup helps protect your skin while giving it an advanced, flawless finish. iDerma offers innovative all natural mineral makeup solutions and scientifically advanced anti-aging skin care products for any skin type. iDerma’s goal is to make it as easy as possible for you to select the items that fits your needs. The future of beautiful skin is here at www.iderma.com.