Is it easy for decision-makers to track you?

In a recent survey, when around 4,000 B2B buyers / decision makers were questioned, as to how they chose their new vendors, 80% said they found the vendor.

So, as a B2B supplier what am I supposed to do now? Drop all sorts of marketing campaigns right away, given that prospects will zero down me anyway.

Sorry. But that’s not the case. It only means that market place has gone through a significant makeover, say experts, from a seller’s market it has grown to be a buyers market. Now, it’s not I who hunt down the prospects, even they are hunting me down. The buyers have taken the role of decision makers.

So, now onwards I have to play a more proactive role by making my presence felt especially in all those places the buyers prefer to look for.

And with Business to Business marketing speedily shifting to online venues for many reasons, so it becomes increasingly important for B2B companies to have an on-line presence. On line marketing helps businesses to cut costs, as it is quite cheaper in comparison to offline marketing. However, the results may not prove positive, until the strategies adopted are Google friendly.

Four significant ways to increase visibility and demand for long term.

Be noticeable: Though you may be proactively promoting your business to the potential clients, but the fact is they’ll track you down only when they need you. For this your business should have a presence online. Owning a search engine friendly website and a blog are just the starters. You will also have to ensure that your business name appears on the article directories, social networking sites and other places as well.

Do Networking: The basic fundamental for B2B marketing is networking. The wider your network the more number of prospects will crowd your site. Sites like Twitter and Stumple Upon will help in this cause of yours. They’ll aid in building bridges with other businesses having related interests. Also, start networking on other social networking sites and stay active on them. The best way to start is to post or bookmark three or four times of day and spends at least 10 minutes a day befriending people.

Emphasis on Quality Content – Unarguably the website should have SEO friendly content, but it is also important to see that your visitors like it. Though they seem to be disinterested in your products or services, but if the content leaves an impression, then there is a high probability that they are likely to recommend your website to their friends and peers.

Be Social: Leaving a comment on various business blogs is the right way to get started, in terms of B2B marketing. Sometimes you need to be more personal. E-mail marketing is also a potent strategy that could be worked out. Even joining hands with other businesses will aid in getting new clients

Online business to business marketing is a reasonable substitute to offline marketing, and the best thing being, you will be reaping in more than what you sow. By making your brand visible to the decision makers, you are ensuring that your business grows and flourishes.