EuroPC strives in trying to get the most popular brands to have for sale and not an obscure brand which no one has heard of. The main reason behind this decision is that customers will know these well known brands and can be assured of their reliability and productiveness, due to them containing the latest technology in their computers, whilst obscure brands do not have the same guarantee. One of the more popular brands that EuroPC have on board is Dell.

Dell is one of the premier brands in the computing world due to them continually striving for perfection in their computers by researching and developing the latest technology in the hope that it will prove to be more beneficial than current technology used in their computers. Another reason why Dell is held in such a high regard is that their computers are regarded as being value for money, due to them offering their computers at a low price compared to other brands, whilst having the latest technology installed in their computers. Dell computers are also one of the most reliable computers, making it a reassuring choice for customers to make and if any problems were to occur, Dell offers technical support on their website to revert any problems.

Refurbished computers are computers that possibly had a deficiency or were just sent back to the factory because it was unwanted or more storage space was needed for a computer shop. No matter what the reason was for it being sent back, all computers are put through tests to prove their reliability and to make sure that they are at a level were they can be sold to the public. The main advantages of buying a refurbished computer are that they are cheaper than the alternatives; whilst they are just as reliable as the alternatives, or more reliable depending if the alternative is the computer being bought new or used. These advantages then make buying refurbished computers the better choice than buying a computer new or used.

Due to this, buying a Dell computer refurbished is a better alternative to buying it brand new, because whilst it is value for money when buying it new, it is even more affordable when buying it refurbished, plus all of the technology is very much up to date on a refurbished computer and extra tests have been made to even further guarantee its efficiency.