In the dense greenery of the Brazilian rainforest a single rain drop spatters onto a leaf waving in the gentle wind. A cluster of purple fruits that resemble grapes hang from the acai berry tree.

Broken branches and flattened blades of grass stand as a reminder that the locals here have walked these lands for centuries and cultivated the acai berry, believing it to have almost legendary healing properties.

It wasn’t until popular western icon Dr. Nicolas Perricone appeared on the globally famed Oprah Winfrey Show talking about the near miraculous weight loss properties that the acai berry possessed that the western world finally started opening its hopeful eyes to the wonderful grape-like acai berry.

ABC and CBS news swiftly took note of this growing trend and started covering stories and reports from all over the world giving praise to this ‘wonder fruit’. Innovation and opportunity arose and the fruit was cultivated and commercialised in an abundance of variety and ways and made available to the general public.

Companies have made purees from the acai berry, they have made acai berry juice which is just like orange juice except it is a purple colour and it helps to increase the metabolism, increase fat oxidisation and acts as a powerful antioxidant.

Acai berry has become somewhat of a super food phenomenon in the weight loss industry, having been freeze dried and a lot of the time developed and used primarily as a weight loss supplement.

The question arises in one’s mind. How come this miracle fruit has taken so long to reach the world? The answer is simple really. The acai berry begins to lose its potency in the cultivation period within roughly twenty four hours.

The acai berry contains amino acids, omega fatty acids, high concentrations of antioxidants, fibres and also vitamins.

Because the acai berry is dense in nutrients new methods of maintaining the acai berry fruit had to be developed. Flash freezing was developed and continues to be groundbreaking in the development of the acai berry industry.

With flash freezing acai berry has been made accessible to the whole world, offering an array of health benefits, especially regarding weight loss.

The question on many people’s mind is arising. What exactly does acai berry do? This exotic fruit was an enigmatic subject and very little research was carried out until fairly recently.

Science Daily did some research as did the University of Florida. These establishments offer some promising results that are illuminating the path in understanding the acai berry fruit.

The initial studies concluded that acai berry could be made greatly useful in the areas of cardiovascular disease, immunity, weight loss and even cancer.