Search Engine Optimization (more commonly referred as ‘SEO’) is the process of improving the results of a particular website in the natural (organic) search results by suing both on-page and off-page components. SEO is by nature a fairly instinctive art undertaken by individuals in a larger company.

As a part of the SEO strategies many strategies are engaged, for instance natural search engine optimization and other optimization techniques, including tactical placement of keywords and phrases in web content and Meta tags.

In addition to organic SEO, Pay Per Click (referred as ‘PPC’) marketing is also designed to facilitate SEM (Search Engine Marketing) service. Paid inclusion programs may include paid listing in online niche directories, electronic newsletters, online web portals and ezines, or other internet journals, which will direct targeted traffic to your website and increase your link popularity.

As freelance SEO specialist, you can start with a descriptive title for each page of 5-8 words. And get rid of as many "stop" words in the title, like "the," "and," "of," etc. Try to use some meaningful keywords along with your business name on your home page. Also, try to set keyword prominence, proximity, and density through your web page or website.

Second thing you can do as a good freelance SEO strategist is exchange links with other niche sites. Find out the websites that are related to your website. Get in touch with the site’s webmaster. Ask respectfully for a reciprocal link, and then create "Links" or "Link Partners" section on your website to reciprocate them. Not everyone will take action, however it is significance your effort as search engines can rank websites based on link popularity.

Create a variety of web pages on your site, each of targeting different keyword or key phrase. For instance, instead of listing all your services on a single web page, try to develop a unique web page for each service. These web pages tend to rank higher for their keywords since they have targeted content rather than general content.