You have to make the decision of whether you want a nice pretty button or one that earns you money. I will break down each element of the button (or buy area) and explain which each element will contribute to an increase in your conversion and response rate when used.

1. Headline - A big, red and bold call to action headline draws attention and stands out more than any other colour, it's a well know psychological fact that red does something to trigger the brain and draw attention to it more than any other colour.

2. Border - A dashed red border surrounding the order button also helps to increase the response rate because people are programmed into seeing this in printed media and automatically thinking coupon. It's been proven time and time again to increase response.

3. Price Drop - A price drop will nearly always increase the conversion rate because it makes people thing that they are getting a good deal and a discounted price. Always drop down the price by around 65 better than other phrases such as "Order Now", "Buy Now" and "Download Now". All the e-commerce sites use the phrase "Add To Cart" which is why people are used to seeing it, and therefore trust it more than any other.

4. Hyperlink - The hyperlink underneath the button is also important because some people are just pre-programmed into clicking links rather than buttons. The hyperlink blue colour has been used along with the underlining on the text to make it look just like a hyperlink.

5. Credit Card Symbols - The credit card symbols help to establish trust and they also help to make the order button stand out. People are used to seeing these symbols at offline checkouts such as at their local department store, as well as at online checkouts, and therefore are a just another way of letting people know that this is where to pay.

If you use all 7 of these elements in your order button then you will notice a significant increase in your sales volume and conversion rate.