Marketing is a process, this process does not have a start or an end, but it is ongoing all the time. Many businesses must prepare to respond to the changes that take place. Profitable businesses are often built upon good customer relations. This might involve dealing with customer complaints in a careful and considered manner. Some customers are likely to develop a favourable view on a business. This will affect the business because they may continue to buy its products over a long period of time. Relationship marketing is, now used by some businesses to market cheap perfume online.

Marketing is a business belief. This has nothing to do with the activities like advertising or selling products but it involves more on satisfying consumer needs. A business selling good quality product, cheaply, may be unsuccessful in its marketing if it fails to invoke the customers to buy perfume online.

Marketing affects all aspects of a business. The production department would not continue making a product that does not satisfy the needs of the consumer at who it is, aimed at. In the same way, pricing decisions would not be without knowing how much consumers are willing to pay.

Marketing and advertising are not the same. Advertising is one of the number strategies that are used by marketing departments. Other marketing methods include promotions, such as free gifts and competition.

Marketing is, not just about selling products. Selling is only one part of the marketing process. Before selling their products, many businesses carry out a range of activities that take into account of consumer preferences. These include market research, like testing the products on the consumer and asking them of what they think of the design of the product.

Many businesses consider profit making as their main objective. Firms in competitive markets must make a profit in the long term to survive especially if it is selling cheap perfume online. This means that marketing must therefore satisfy consumer wants profitably. This is even when profit is not the main objective but marketing has a vital role to play. Many businesses in the past and some today could be described as a product orientation. This means that the business focuses on the production process and the product itself.

A market-orientated business is one that continually identifies reviews and analyses consumers’ needs. A market orientated business will have several advantages over one which is product orientated. It can respond more quickly to changes in the market because of its use of market information. It will be in a stronger position to meet the challenge of new competition entering the market. It will be more able to anticipate market changes. It will be more confident that the launch of a new product will be a success. The true success of the company can be, measured by how it can encourage its customers to buy perfume online.