They say that you only have a few seconds to make a favorable impression for your catalog printing design. In fact, you only get one chance to convince your target readers of your value as a product or service provider. A good impression comes from print catalogs that are designed effectively. If your target clients don’t see the point in reading your catalogs then you’ll always fail to market your business.

Here is a checklist on how you can test the effectiveness of your catalog printing; and whether your print catalogs can pass the trash test.

Does your catalog appeal to the emotions? Consumers buy based on their emotions. Logic comes after to justify the need for them to purchase. So make sure that your catalog printing strikes an emotional chord with your clients and prospects. Attract your target audience by giving them an offer that appeals to their innermost desires and needs.

Does your catalog look professional? Or does it look like your print catalogs are printed on a cheap budget? Having poor quality collaterals mean only one thing to your target audience: you are not professional yourself. Hence, you cannot be relied on to provide them quality products and services. If you can’t even give quality catalogs to your target clients, what more your products? Always use excellent quality photos, images, and materials to avoid getting trashed by your recipients.

Does your catalog feel personal? A catalog that is sure to win the hearts of your target clients means it connects personally with the reader. Consider writing in the perspective of your target clients, not on your own point of view. They are the ones you’re encouraging to buy anyway; if they don’t agree with what you’re offering them, you can’t very well increase your value or your products and services. Actually spend time to produce a copy that would talk about the benefits to be had from your offer; and stop talking about how great you are or your business. Your target readers just don’t care about that.

Is your catalog readable? Are your print catalogs easy and simple to understand? Not only should your design be pleasing to the eye, but your overall theme and message should be easy to understand. This way, your target audience will be able to act according to how you want them to when they know full well what you’re offering them.

Is your catalog offering the benefits? If not, your catalog will definitely be trashed right away. Don’t give them the features. Instead, appeal to them with the benefits. What can they get from your products and services? What are the benefits to your offer?

Avoid having lackluster results every time you print your catalogs. Do the checklist and see how your catalog printing turns from trash material to an effective marketing tool for your business.