Building a website requires time and effort and that’s a fact. If you want to create one that can pull in customers, you must create a professional-looking website that customers can readily trust. Poorly designed web pages could turn off customers. Keep in mind that online users have a short attention span. You must capture their interest within a few seconds as they visit your site. And you can only do that with an impressive and a well-designed web page.

When creating a website, either for business or personal use, here are useful guidelines that you can follow:

1. Choose a nice template.

While you can always build a website from scratch, this is not so much advisable unless you are a professional web master yourself. You can choose from the free and paid options over the internet as far as web templates are concerned. Choose one that perfectly fits the theme of your website. And then just customize it using your choice of web authoring software. You can also choose to use your host’s web builder software to do the job. This tool is recommended for first time web creators.

2. Write good content and optimize it.

What makes a great website apart from the rest is content. Graphics and pictures do attract customers. But it is content that positions your site in a search engine’s database. Take time in writing original content for your site. Make sure that you select good keywords and optimize your website with it.

3. Ensure smooth navigation.

Make sure that your visitors won’t get lost within your site. It is always best if navigation links are positioned optimally in your site’s pages. This allows for smooth surfing that visitors always appreciate. Also, be certain that there are no broken links anywhere on your website.

4. Choose the right fonts, text color, and background.

Too loud or too striking fonts and colors could attract customers. But they could get annoyed with it too. Web pages with subdued colors and simple web design fair better than those that could strain your eyes because the graphics, fonts, and background clash with each other.

5. Check and recheck your site.

Don’t rest until your site is perfect. Look for even the simplest of errors like misspellings, broken links, and nonfunctional web tools. The overall look for your website becomes immaterial the moment customers see something wrong or unprofessional about it.