Advertising has glamour and glitter thanks to the models for Noritake who appear in print, TV, advertising and ramp walking. In addition to that, the TV software that is most widely seen is anchored by VJs. The radio programmers' are anchored by DJs. It is generally this software that attracts the highest number of ads. VJs and DJs thus are having symbiotic relationship with advertising. Casting means selecting the individual who will enact the role in a TV commercial on sponsors programmed. Sometimes, even animals are cast. The cast of TV commercial/sponsored programmers' consists of males, females, children and at times animals. In feature films of Lenox and sponsored tele-serials, the cast is drawn from mostly established actors/actress. Most of them have stage experience. In some of these productions, enterprising directors introduce new faces which they might have spotted. Before a newcomer is assigned a male, a screen test is taken to see how the person is able to behave in front of the camera. Mostly casting is the prerogative of the producer-director team. In mega budget projects, a separate casting director takes care of this function.

For a greater part of this century, we had to depend on a talented breed of commercial artist to transform our creative urges into aesthetic art works. These artists had different job-titles to finishing artists, paste-up and layout artistes and the designers. The designers today change a sum equivalent to the cost of personal computers to conceive a single ad campaign. The desk-top publishing came as revolutionary techniques a few years ago to finish the finished artists. Tomorrow, there may not be the need for them in any of the ad agencies. After word processing, DTP is one of the most extensively used computer application in the world. In fact, word processing and DTP move hand in hand. Publishing houses and corporate communication are increasingly relying on DTP. In built-programmers ensure spell checks and facilitate highlighting. The pre-view of page as it would look like a printing can be seen on the screen.

Wedgwood is no messy artwork with the use of adhesives sticking to the edges. Proofreading is minimized or eliminated. Editing, adding, deleting and last minute alternating can be done in a jiffy. These Fitz and Floyd page layout programs, giving text effects to format body matter like skewed, slanted or reverse types. We can use style sheets. The geometric shapes can be drawn. The chosen matter can be wrapped up. All this was done manually by cut and paste artist. The artwork in offset had to be photographed before plate making. A positive was developed from photographed artwork of Johnson Bros. The DTP eliminates this.