This question haunts many website owners. The reason may be that after registering your domain, it takes up to three days (standard propagation time) for your domain to fully propagate throughout the internet. So if it has been less than three days since you got your domain registered then the best thing to do is to wait and watch.

One more (probably the most crucial) reason behind this may be that your website may not be optimized in accordance with search engine algorithm (it is the criteria which a search engine uses to determine according to which websites match certain words or phrases). This process is termed as Search Engine Optimization (SEO).

The basic factors of Google’s algorithm are:

Trustworthiness of the host domain.

Link population of the host page

The anchor text of external links

On page use of keywords

Traffic and CTR data

Social graph metrics

Hosting and registration

According to research over 85% prospective web customers use search engines to find products and vendors on the internet. The majority of this traffic is brought by only 30 search engines. Therefore, getting listed in at least 20 of these search engines and directories is of vital importance. Search Engine Optimization aims at getting your website listed on the first page of a search engine and this is known as search engine ranking.

A high search engine ranking increases the prominence of your website ensuring more traffic. Having a good website with quality content and an effective design takes a backseat if your website is not search able and lacks traffic. It is simply like having a good product without any buyers.

Various factors like inbound links and quality of domains linking to your website, keywords, effective and fresh content, link popularity, etc. facilitate your website in obtaining a good search engine ranking. Using white hat SEO techniques (ethical viewpoint and SEO techniques which are in accordance with search engine guidelines) and avoiding black hat SEO techniques (unethical measures to ensure short term high search engine rankings) helps in making your website noticeable.

An internet browser is not aware about the size of your company. It is only your website which reflects your organization to a browser. Therefore, an effective website (provided it gets traffic) can help your business grow irrespective of the size of your company. Therefore, SEO results in increased traffic and that in turn results in popularity and growth of your business and your organization.