Search Engine Optimization (SEO) is the process of optimizing a web site to achieve a higher ranking when a search engine looks for web pages based on particular word or phrase. The SEO courses empower you with the wherewithal to successfully set up and run an optimization program.

Who Is These Courses Aimed At?

These are designed for all levels and differ in the content based on who they are aimed at. While a beginner may be offered a basic understanding of SEO principles and techniques, webpage analysis service and other complicated aspects could be the ingredients of the study material for advance learners.

Duration

Though maintaining a website is an ongoing activity, the SEO courses can usually be completed in a week. You would need to spend about 60 minutes each day honing your skills.

Content

Although SEO is a vast and comprehensive training program, the content generally includes tags, ALT, Links, hints, tips and blogs. Here is a brief summary of the areas covered:

Title Tag

There are various tags at the top of a web site’s source code, the most important of them being the title tag. The title tag plays a huge role in the indexing of the site. This is the first thing the search engine looks at to determine the relevance of a particular page. Thus, it always pays to include a keyword in the title tag. An overuse could also put the page in bad light and make it appear as spam.

Meta Tags

There are two Meta tags - the description and the keyword tag. The description tag is important in the fact that it is listed in the search result and is what users read.

Heading Tags

Proper use of these tags helps the visitors know where the major key points of your copy are. The heading tags give priority to the content and help index the website.

Alt Tags

These tags help you place more relevant text on your page along with the image. This again comes handy when the search engine indexes the site.

Link Building

This is one of the more explicit ways to attract web traffic. There are many reputed directory sites which if linked to your own, can boost user response. With relevant content, you can generate links with the external pages and see your page ranking rise.

Social Media

Social networking has come of age in recent times. People get hooked on to these sites for hours. The media can thus lend a helping hand to your website promotion campaign. If you have a good network going and write interesting posts, more often than not your friends will submit to those posts. This gets noticed in the shared environment, resulting in enhanced traffic.

Relevant Content

Everything else discussed, there is nothing as crucial as having the appropriate content on board. You can have all the tags in order but if the content is not relevant to the defined keywords, everything goes down the drain.

About 90% of the web traffic navigates through search engines. SEO courses, as such, can go a long way in enhancing the performance of your website.